Director of Conversion Rate Optimization

Director of Conversion Rate Optimization

A leading company in the digital landscape is seeking a visionary Director to spearhead Conversion Rate Optimization (CRO) initiatives. The ideal candidate will be responsible for driving strategic engagements with Direct-to-Consumer (DTC) ecommerce brands, leveraging data-driven insights to fuel growth.

Key Responsibilities

• Lead CRO programs and consulting initiatives, focusing on strategic analysis and actionable recommendations.
• Identify conversion optimization opportunities through rigorous data analysis and develop comprehensive testing roadmaps.

Required Qualifications

• Bachelor's degree in Marketing, Business, Analytics, UX, Psychology or related field; Master's degree preferred.
• Strong understanding of eCommerce strategy and DTC business models.
• < li > Proficient with Google Analytics (GA4) < / ul >