Part-Time Digital Marketing Manager — YouTube, LinkedIn & Paid Ads (Federal Contracting Services)‎

We are a services-based federal contracting support firm, providing federal opportunity sourcing, ‎qualification, and proposal support to small businesses and emerging federal contractors. Our work ‎helps clients bring discipline to their federal pipeline and reduce wasted bid spend.‎

We are seeking a part-time Digital Marketing Manager to build and manage demand-generation ‎campaigns focused on YouTube, LinkedIn (organic + paid), and Google Ads. This role is strictly services ‎marketing—no SaaS or product-led growth.‎

The objective is clear: increase qualified inbound leads from federal contractors who understand what ‎we do before they ever speak with us.‎

What You’ll Do:‎

• Create and manage short-form and mid-form video content (YouTube + LinkedIn) explaining ‎our federal services, value, and use cases.‎
• Develop and publish LinkedIn content targeted at federal contractors (pipeline discipline, ‎Go/No-Go decisions, proposal cost control, SAM.gov noise).‎
• Plan, launch, and optimize Google Ads and LinkedIn Ads campaigns focused on lead generation ‎for professional services.‎
• Build and manage simple landing-page and webinar funnels aligned to service offerings.‎
• Support email and retargeting campaigns tied to paid and organic traffic.‎
• Monitor performance and continuously optimize campaigns based on CPL, MQL quality, and ‎engagement.‎
• Track and report on key metrics: impressions, CTR, CPL, MQLs, and campaign ROI.‎
• Coordinate messaging to ensure consistency across video, ads, webinars, and organic channels.‎

Who You Are:‎

• Strong background in digital marketing for services businesses (consulting, agencies, ‎professional services).‎
• Hands-on experience with YouTube content strategy, LinkedIn organic posting, and paid ads ‎‎(Google + LinkedIn).‎
• Experience working with webinars as a lead-generation channel; WebinarJam experience is a ‎plus.‎
• Comfortable being accountable to lead quality, not just impressions or clicks.‎
• Analytical and metrics-driven; you know how to adjust campaigns based on real performance.‎
• GovCon / federal contracting experience is strongly preferred (you understand RFPs, federal ‎buyers, and contractor decision-making).‎
• Clear communicator who can translate complex services into simple, credible messaging.‎

Compensation:‎

• ‎$20/hour (part-time, flexible schedule)‎
• ‎$20 per Marketing Qualified Lead (MQL) (based on defined qualification criteria)‎
• ‎$200 per closed client directly attributed to marketing efforts

Why This Role Matters

This role directly impacts pipeline quality and revenue—not vanity metrics. You’ll help position a federal ‎services firm in front of the right contractors, reduce unqualified inbound noise, and support disciplined ‎growth through measurable digital marketing.‎

Skills Required:‎

• Digital marketing for services businesses
• YouTube & LinkedIn content strategy
• Google Ads & LinkedIn Ads management
• Webinar funnel execution (WebinarJam a plus)‎
• Funnel and landing-page optimization
• Analytics, reporting, and performance optimization
• Understanding of federal contracting / GovCon markets

How to Apply

Please include:‎

‎1.‎ Relevant experience with services-based digital marketing

‎2.‎ Examples of YouTube videos, LinkedIn content, paid ad campaigns, or webinars you’ve ‎managed

‎3.‎ Experience with Google Ads and/or LinkedIn Ads

‎4.‎ Any experience with WebinarJam or similar webinar platforms

‎5.‎ Your familiarity with federal contracting—or how you would quickly adapt to this audience