Facebook & Instagram Ads for Children's Language Summer Camp - Springfield VA

Upwork

We are Lango Kids Northern Virginia, a foreign language immersion center in Springfield, VA. We need help setting up a Facebook and Instagram advertising campaign to promote our Summer Camps 2026.

Summer Camp Details

  • Dates: June 22 – July 31, 2026 (6 weeks)
  • Languages: Spanish and Arabic immersion
  • Ages: 5-12 years old
  • Schedule: Monday-Friday, 8AM-3PM (extended care available until 5PM)
  • Price: $450/week (early bird and sibling discounts available)
  • Themes: Jungle Adventure, Ocean Adventure (Spanish) / North Africa Adventure (Arabic)
  • Location: Springfield, Virginia

What we need

  • Set up 1-2 ad campaigns (one for Spanish camp, possibly one for Arabic)
  • Target: Parents with children ages 5-12 within 15 miles of Springfield, VA (Burke, Fairfax, Annandale, Alexandria, Lorton area)
  • Create 2-3 ad variations per campaign
  • We have photos from previous summer camps to use
  • Configure audience targeting and budget settings
  • Provide a brief walkthrough so we can monitor the campaign ourselves

About our business

  • Established language school since 2018
  • Website: https://langokidsnv.com
  • Summer camp page: https://langokidsnv.com/immersion-summer-camp-springfield-va/
  • Facebook: facebook.com/langokidsnv
  • Instagram: instagram.com/langokidsnv

Budget for ads: $500-1000 total ad spend (flexible)

Your fee: Please quote your setup fee separately from the ad budget

Ideal candidate

  • Experience with Facebook/Instagram ads for children's programs, education, or summer camps
  • Can explain the setup in simple terms (we are new to paid advertising)
  • Bonus: Spanish speaker (not required)

Timeline: We'd like to launch in February/March 2026 to capture early registrations

Please include in your proposal

1. Relevant experience with similar businesses

2. Your fee for this project

3. Estimated timeline

Thank you!

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