E-commerce Growth Marketer for Luxury Jewellery Brand (Shopify) – 6-Month Contract - Contract to Hire

• *Job Title:** E-commerce Growth Marketer for Luxury Jewellery Brand (Shopify) – 6-Month Contract
• *Overview**

We are a London-based fine jewellery brand seeking an experienced **e-commerce growth marketer** to build and manage our digital marketing funnel with the goal of generating **£5,000–£10,000 in monthly online sales**.

Our jewellery sits in the **luxury price segment (£500–£2,000)** and the marketing strategy must reflect the behaviour and expectations of high-end jewellery customers.

This role is **not suitable for beginners**. We are looking for someone with **proven experience marketing luxury goods online, ideally luxury jewellery**, who understands how to attract, nurture and convert premium customers.

Because this project is funded carefully, **there is no budget for trial and error**. The freelancer must already know how to execute an effective e-commerce growth strategy.

This is a **6-month contract** focused on building a reliable online sales funnel.

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• *Important Note on Advertising Budget**

Our **advertising budget will initially be modest**, so the majority of the work will focus on **backend growth systems** rather than relying heavily on paid ads.

This means the freelancer must be comfortable doing the **heavy lifting on the backend**, including:

• Conversion rate optimisation
• SEO and organic traffic growth
• Email marketing systems
• Customer journey optimisation
• Retargeting strategy
• Funnel optimisation

The objective is to build a **sustainable marketing engine**, not just run ads.

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• *Responsibilities**

The freelancer will be responsible for helping build and manage a **complete digital marketing funnel**, including:

• *1. Paid Advertising**
• Manage Google Ads (Search, Shopping, Performance Max)
• Manage Meta Ads (Instagram and Facebook)
• Set up retargeting campaigns
• Identify high-intent jewellery keywords
• *2. Conversion Optimisation (Critical)**
• Optimise Shopify product pages for conversion
• Improve landing page structure and product storytelling
• Identify and remove friction in the customer journey
• Improve site trust signals and purchasing confidence
• *3. SEO & Organic Growth**
• Conduct keyword research for luxury jewellery searches
• Optimise product pages and blog content
• Implement internal linking and on-page SEO
• Support organic traffic growth
• *4. Email Marketing**
• Set up and optimise essential email flows (welcome series, abandoned cart, browse abandonment)
• Develop email campaigns that nurture potential customers
• *5. Analytics & Reporting**
• Monitor performance using GA4, Meta Pixel and Shopify analytics
• Provide monthly reporting and strategic insights
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• *Required Experience**

Applicants must demonstrate

• Proven experience marketing **luxury goods online**
• Strong preference for experience in **luxury jewellery e-commerce**
• Experience growing **Shopify stores**
• Strong knowledge of **Google Ads and Meta Ads**
• Experience improving **conversion rates for e-commerce**
• Ability to analyse performance data and optimise campaigns

Please include **examples of luxury brands or jewellery brands you have worked with**, along with measurable results.

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• *Project Details**

Contract length: **6 months**

Monthly compensation: **$350**

Remote role

We are looking for a **strategic and experienced marketer** who understands the nuances of selling **high-value jewellery online** and can help build a sustainable digital sales channel for our brand.