Conversion Rate Optimization (CRO) & Creative Strategy - Contract to Hire

We are a fast-growing e-commerce brand operating at the intersection of product, content, and performance marketing. With hundreds of millions of organic views and aggressive paid media expansion, we’re looking for a Conversion Rate Optimization (CRO) Specialist who can think like a strategist, write like a copywriter, and execute like an operator.

This is not a traditional “button color tester” role.

This is a revenue-driving position responsible for improving conversion across landing pages, PDPs, funnels, upsells, and creative messaging.

If you understand psychology, consumer behavior, storytelling, and data — and you can translate that into higher CVR — we want to meet you.

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🔥 What You’ll Do

Conversion Optimization

• Audit and optimize landing pages, product pages, funnels, and checkout flows.
• Identify friction points across the user journey and propose strategic solutions.
• Develop and execute A/B testing roadmaps.
• Improve CVR, AOV, and overall revenue per visitor.
• Analyze heatmaps, session recordings, and on-site behavior data.

Creative Strategy

• Develop new messaging angles based on customer psychology and objections.
• Identify high-impact hooks, value propositions, and offer positioning.
• Work with the media buying and content teams to align ad creative with landing page messaging.
• Craft new offers, bundles, guarantees, and urgency frameworks to increase conversion.

Copywriting

• Write high-converting landing pages, PDP copy, hero sections, headlines, CTAs, and email flows.
• Translate product features into emotionally compelling benefits.
• Improve clarity, specificity, and persuasive strength across the website.
• Continuously refine messaging based on performance data.

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🧠 What We’re Looking For

• Deep understanding of direct response marketing and buyer psychology.
• Strong ability to combine data + creativity.
• Someone who understands that messaging is often the biggest lever in conversion.
• A structured thinker who builds testing frameworks — not random experiments.
• Obsessive about incremental improvements that compound over time.

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🧰 Required Experience

• Proven experience improving conversion rates for an e-commerce brand.
• Experience running structured A/B tests and interpreting statistical results.
• Strong copywriting ability (direct response or performance marketing background preferred).
• Familiarity with Shopify or similar platforms.
• Experience with tools like heatmaps, analytics dashboards, and testing software.

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📊 Bonus Points

• Experience working closely with paid media teams.
• Understanding of UGC and performance creative alignment.
• Experience optimizing subscription funnels or upsell flows.
• Background in offer creation and value stacking.

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🌍 Why This Role Matters

Traffic is only as valuable as what it converts into.

As we scale ad spend across multiple platforms, improving conversion by even small percentages translates into massive revenue impact.

This role directly influences growth.

You won’t just be tweaking pages — you’ll be shaping the messaging, positioning, and psychology that drives millions in revenue.