Enrollment and Marketing Manager

Job Summary

The Enrollment and Marketing Manager serves as the primary

recruiter for in-person graduate programs in the Department of

Environmental Studies (ENVS), which includes the Master of Science

(MS), Doctor of Philosophy (PhD), and professional Masters of the

Environment (MENV) degree programs. This University Staff member is

responsible for managing the operations of student recruitment and

enrollment, as well as departmental marketing and communications.

Additionally, the individual in this role manages a team of

graduate student assistants. The Enrollment and Marketing Manager

sits within the MENV professional master's program but supports

efforts across the department.

Department of Environmental Studies: The Department of

Environmental Studies (ENVS) at the University of Colorado Boulder

is a hub for facilitating interdisciplinary collaboration in

environment and sustainability. The department nurtures

interdisciplinary academic training for undergraduate and graduate

students, provides guidance for students with career aspirations in

environment and sustainability venues, promotes diverse

professional education experiences, fosters fundamental and applied

research, forms meaningful connections with communities beyond the

university, and integrates innovative, interdisciplinary programs

unified by the themes of environmental research. ENVS offers both

research-based and professional graduate programs.

Masters of the Environment Graduate Program: The Masters of the

Environment (MENV) Graduate Program in the University of Colorado

Boulder’s Department of Environmental Studies is an

interdisciplinary professional master’s degree that equips students

with the knowledge, skills, and experience necessary to address

complex environmental challenges. The MENV program prepares

students to become leaders in a wide range of careers in the

environment, energy, natural resources, food systems, urban

resilience, and sustainability. MENV is distinct from

research-based graduate programs (i.e., MS and PhD) in its focus on

preparing students for professional environmental and

sustainability careers in the public, private, and nonprofit

sectors. The program is cohort-based and intensive, including both

demanding coursework and a year-long group capstone project with an

external partner organization. In addition to a core curriculum

focused on environmental science, students in the program are

required to choose a subject-matter specialization track. These

include Environmental & Natural Resources Policy, Renewable

& Sustainable Energy, Sustainability in the Outdoor Industry,

and Sustainable Food Systems, and Urban Resilience &

Sustainability.

CU is an Equal Opportunity Employer and complies with all

applicable federal, state, and local laws governing

nondiscrimination in employment. We are committed to creating a

workplace where all individuals are treated with respect and

dignity, and we encourage individuals from all backgrounds to

apply, including protected veterans and individuals with

disabilities.

Who We Are

The Masters of the Environment Graduate Program is an

interdisciplinary, applications-focused professional master’s

degree designed to meet the growing demand for analytically trained

and skilled environmental professionals who can address the complex

problems encountered in the public, private, and not-for-profit

sectors. We prepare our students to become leaders in a wide range

of industries, including conservation, consulting, energy, natural

resources, planning, policy, sustainability, and more.For more

information, please see: https://www.colorado.edu/menv/about

.

What Your Key Responsibilities Will Be

Student Recruitment

• Support the Director of Departmental Administration with

prioritizing graduate student (MS/PhD and MENV) recruitment and

admissions efforts.

• Develop an annual recruitment plan in collaboration with

departmental leadership.

• Identify and manage relationships with external entities for

recruitment purposes, including other universities, and private,

public, and non-profit sector organizations.

• Plan and manage day-to-day student recruitment operations,

including prospective student communications (phone calls, emails,

in-person meetings).

• Respond to prospective student inquiries and send prospective

students program information.

• Plan, coordinate, and run in-person, on-campus recruitment and

networking events, including the fall open house, on-campus

information sessions, campus tours and visits, and admitted

students’ events.

• Plan, coordinate, and lead virtual recruitment and networking

events, including information sessions and admitted students’

events.

• Organize and run external recruitment events, including

graduate school fairs and information sessions with other

universities, professional associations, and external

partners.

• Liaise with CU offices (e.g., registrar, bursar, financial aid,

etc.) to support departmental student recruitment efforts.

• Collaborate with the College of Arts & Sciences, the

Graduate School, and the Office of Admissions to update

departmental applications and due dates.

• Lead the administration of graduate recruitment with the

faculty admissions committees and department support staff

throughout the entire process.

• Identify new opportunities for recruitment at local, regional,

national, and international levels.

• Manage student recruitment efforts to help create a program and

culture that appeals to a diverse pool of applicants and removes

biases from the admissions process.

• Advise faculty admissions committee chairs on potential or

actual problems with graduate application processes and recommend

solutions to enhance the recruitment process.

• Organize graduate applications and assist with training faculty

on the Slate application management system and supporting in

admissions committee management for an efficient admissions

process.

• Develop and implement processes to meet the needs of the

department's admissions protocols, including systems to assist in

analyzing and evaluating relevant data of the applicant pool.

• Track electronic application files in Slate through faculty

review and the admission process.

• Work with admissions committee members to decide on and

disseminate programmatic funding to incoming students.

• Send and manage official admissions decisions, including visit

day invite, admitted, waitlisted, and deferred students, and

associated correspondence in a timely manner.

• Determine and implement schedules and itineraries for graduate

applicant recruitment visits to campus that are aligned with campus

regulations and meet departmental budget requirements; develop and

disseminate visit itineraries and webpages for recruits with

faculty and current graduate students.

• Work with the Assistant Director of Graduate Student Success

and the Graduate Academic Advisor to ensure admitted students are

fully supported between their admission to the program and the

first day of classes.

• Work with relevant faculty and staff to support student

retention efforts as needed (making them aware of resources,

services, etc.).

Marketing and Communications

• Develop annual marketing and communications plans in

collaboration with departmental leadership.

• Use new and emerging technologies to effectively and

efficiently market the departmental graduate program and

communicate with prospective students

• Manage all external marketing and communications channels,

including the websites, email campaigns, and social media.

• Maintain relationships with external marketing/advertising

vendor(s) and provide feedback for campaign optimization.

• Work closely with the Director of Department Administration, CU

Strategic Relations and Communications, and external marketing

vendors to effectively showcase departments/programs across various

media.

• Develop, deploy, and handle all prospective student

communications in collaboration with departmental faculty and staff

and marketing vendor(s).

• Coordinate closely with the College of Arts and Sciences and/or

Graduate School staff to develop a comprehensive communication

strategy for prospective students.

• Work with other CU units, including the International

Admissions, Veteran and Military Affairs, Center for Inclusion and

Social Change, to effectively market the program to diverse

audiences.

• Develop and track print and electronic marketing

materials.

• Ensure marketing materials reflect the program’s values.
• Review the webpages and compare them with those of other

departments on campus and peer institutions. Evaluate content scope

and ease of use by domestic and international students. Work with

associated faculty to update webpages for recruitment.

• Track key performance metrics, solicit feedback from key

collaborators, and evaluate the success of recruitment and

admissions efforts year-over-year.

Internal Administration

• Lead and track marketing and recruitment budgets and

expenditures.

• Identify challenges, weaknesses, and trouble spots and make

recommendations to the Director of Department Administration and/or

Graduate Studies Chair for program growth and improvement,

including new policies, resolutions, strategic planning, and other

innovations with a specific commitment to fostering an environment

of diversity and inclusiveness.

• Collaborate with staff and faculty across units to plan events

for current students, staff, and faculty.

• Participate in staff development activities, including

appropriate university workshops, conferences, and programs, and

state and national professional organizations.

• Assist faculty and staff with other activities on an as-needed

basis.

Training and Supervision

• Hire, train, manage, mentor, and evaluate a small team of

student employees who support marketing and recruitment

activities.

• Collaborate with TA/RAs within the department to facilitate

ongoing advancement initiatives, event planning, and other

department goals.

Other

• Other duties as assigned that support the department's

enrollment and marketing operations.

What You Should Know

Work Schedule and Modality

• Standard Business Hours and Days: 8:00 AM - 5:00 PM (Mountain

Standard Time) | Monday - Friday

• Hybrid Schedule: At least 2+ days per week are required to be

in-person.

• This can be subject to change based on the business needs of

the department, per University and College policies and

guidelines.

• Examples can include special events, busy times in a semester,

training, etc.

• Employee may be expected to be on campus Monday-Friday during

onboarding, training, and/or professional development

events/meetings.

What We Can Offer

The starting salary range for this position is $62,400-$70,200

annually.

Benefits

At the University of Colorado Boulder , we are

committed to supporting the holistic health and well-being of our

employees. Our comprehensive benefits package includes medical,

dental, and retirement plans; generous paid time off; tuition

assistance for you and your dependents; and an ECO Pass for local

transit. As one of Boulder County’s largest employers, CU Boulder

offers an inspiring academic community and access to world-class

outdoor recreation. Explore additional perks and programs through

the CU Advantage program.

Be Statements

Be ambitious. Be impactful. Be Boulder.

What We Require

• Bachelor’s degree in sustainability, environmental management,

business, marketing/communications, higher education, or a closely

related field.

• 3+ years of professional experience in areas such as

operations, marketing/communications, academic program

coordination, or related higher education administration.

What You Will Need

• Excellent interpersonal and communication skills.
• Proficient in MS Office Suite.
• Proficient in Adobe Creative Suite and/or Canva.
• Skilled in managing marketing and communications

campaigns.

• Proficient in Slate admissions and enrollment software.
• Strong event management skills.
• Outstanding leadership and organizational skills.
• Skills using a variety of social media platforms.
• Ability to enforce policies and procedures.
• Ability to work independently and on a team.
• Interest in and ability to support and encourage a diverse and

inclusive learning and professional environment.

• Outstanding team leadership skills.
• Effective employee supervision skills.

What We Would Like You to Have

• Bachelor’s -OR- Master's degree in sustainability,

environmental management, business, marketing/communications,

higher education, or a closely related field.

• 4+ years of professional experience in areas such as

operations, marketing/communications, academic program

coordination, or related higher education administration.

• Experience leading digital, print, electronic, and social

marketing campaigns.

• Direct experience with and responsibility for program

budgeting.

• Experience navigating and reporting sensitive issues or

information with good judgment and diplomacy.

• Experience working with diverse audiences.

Special Instructions

To apply, please submit the following materials

• A current resume.
• A cover letter that specifically tells us how your background

and experience align with the requirements, qualifications, and

responsibilities of the position.

We may request references at a later time.

Please apply by March 29, 2026 for consideration.

Note: Application materials will not be accepted via email. For

consideration, please apply through CU Boulder Jobs .

In compliance with the Colorado Job Application Fairness Act, in

any materials you submit, you may redact or remove age-identifying

information such as age, date of birth, or dates of school

attendance or graduation. You will not be penalized for redacting

or removing this information.

Posting Contact Information

Posting Contact Name: Boulder Campus Human Resources

Posting Contact Email: [email protected]