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Social Media and Digital Marketing Strategist

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Are you a creative visionary passionate about the world of digital marketing? We invite you to join our vibrant team as a Social Media and Digital Marketing Strategist! In this exciting role, you will be instrumental in enhancing our brand's online identity and fostering meaningful engagement.

Key Responsibilities

  • Transform our brand strategy into a dynamic and comprehensive social media strategy.
  • Establish clear objectives to boost our social media presence and increase engagement.
  • Craft a detailed monthly content calendar that aligns perfectly with our social media initiatives.
  • Identify key metrics to measure the effectiveness of our social media campaigns.
  • Provide insights on organic content promotion versus paid boosting for optimal reach.
  • Engage with social listening tools to ensure our brands are part of relevant conversations across social platforms.
  • Develop a community engagement playbook to guide our responses to customer interactions through DMs and tags.
  • Collaborate with talented copywriters and designers to produce compelling and visually appealing content.
  • Work closely with the Marketing and Product Development teams to build excitement around new product launches.
  • Prepare comprehensive weekly and monthly reports that spotlight our social media performance metrics.
  • Keep abreast of emerging digital trends and the latest best practices in social media.

If you're ready to unleash your creativity and make a significant impact through cutting-edge social media strategies and innovative trends, we encourage you to apply!

Job Type

Job Type
Full Time
Location
Rochester, PA, United States

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