Digital Marketing Specialist

Overview

We are seeking a talented and motivated Digital Marketer to join our dynamic marketing team. This role offers an exciting opportunity to develop and execute innovative digital marketing strategies that drive brand awareness, customer engagement, and sales growth. The ideal candidate will have a strong background in e-commerce, SEO, and various digital advertising platforms, with a passion for creating compelling content and analyzing campaign performance. This position is paid and suitable for individuals eager to make an impact in the digital marketing space.

As our Digital Marketing Specialist, you’ll be responsible for planning, executing, and optimizing digital campaigns and content that drive engagement, leads, and brand visibility. You will work closely with cross‑functional teams to craft compelling campaigns that resonate with our audience of diverse backgrounds.

Key Responsibilities

• Plan and implement digital marketing strategies across platforms (social media, PPC, SEO)
• Manage and grow Touch Abroad’s presence on Instagram, Facebook, LinkedIn, TikTok, and YouTube
• Create, edit, and publish engaging content (graphics, videos, blogs, newsletters)
• Monitor, analyze, and report key performance metrics to optimize campaigns
• Monitor daily spend, leads, and conversion performance using Google Sheets and dashboards
• Run paid advertising campaigns (Google Ads, Meta Ads, TikTok Ads)
• Conduct keyword research and implement SEO best practices
• Coordinate with content creators, designers, and partners to align messaging and timing

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 1–3+ years of experience in digital marketing, social media management, or content creation
• Proven experience using digital marketing tools (Google Analytics, Google Ads, Meta Business Suite)
• Strong creative and analytical skills
• Excellent written and verbal communication
• Ability to adapt to fast‑paced and evolving priorities

What We Offer

• Competitive salary based on experience
• Collaborative and supportive work culture

Pay: $18.00-$22.00 per hour

Work Location: In person