Marketing & Customer Performance Analyst

For nearly 20 years, TheKey has helped clients achieve successful long-term aging at home with comprehensive, concierge-based care. Ensuring the dignity, safety, and independence of its clients, TheKey is committed to changing how the world lives and ages at home. Employee-teams get the training, resources, and support they need to deliver an exceptional care experience for clients and their families. Founded in Silicon Valley, TheKey has grown from a single location to service coverage throughout North America enabling clients to live life on their own terms, in their own homes.

About Us

We are a rapidly growing mid-size healthcare services provider looking for a talented Marketing & Customer Performance Analyst to join our team. As we scale our operations, you'll play a crucial role in driving data-informed marketing decisions and developing customer insights that fuel our growth strategy.

Role Overview

As a Marketing & Customer Performance Analyst, you'll work cross-functionally with our marketing and sales teams to optimize our digital marketing campaigns, user experience, analyze customer behavior, and identify growth opportunities. You'll leverage your expertise in advertising platforms, marketing analytics tools, and customer segmentation to help us achieve our ambitious growth targets. Curiosity and ability to autonomously delivery root cause analysis will serve you well in this role.

Key Responsibilities

Manage and optimize paid media campaigns across Google, Meta, and LinkedIn advertising platforms
Configure, maintain, and analyze GA4 implementations to track marketing performance and user journeys
Support design and analysis of A/B tests to continuously improve campaign performance and conversion rates
Create comprehensive dashboards and reports in Tableau and Salesforce Marketing Cloud to track KPIs and provide actionable insights
Analyze customer data to identify patterns, trends, and opportunities for segmentation
Collaborate with cross-functional teams to develop and implement data-driven marketing strategies
Monitor campaign budgets and optimize spend allocation to maximize ROI
Present findings and recommendations to stakeholders in clear, actionable formats

Required Qualifications

3-5 years of experience in marketing analytics or customer insights roles, preferably in-house at a high-growth company
Demonstrated expertise with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
Proficiency in Tableau and data visualization
Proficiency in GA4 implementation, configuration, and analysis
Experience with Salesforce Marketing Cloud or similar marketing automation platforms
Strong analytical skills with ability to translate data into actionable insights
Excellent communication skills with ability to present complex data to non-technical stakeholders
Bachelor's degree in Marketing, Business, Analytics, or related field

Preferred Qualifications

Experience with ID resolution techniques and technologies
Proven track record in customer segmentation analysis and implementation
Knowledge of healthcare services industry regulations and marketing practices
Experience working in a startup or fast-paced environment
Familiarity with SQL, Python, or R for data analysis
Certifications in Google Analytics, Google Ads, or Salesforce Marketing Cloud

What We Offer

Opportunity to make significant impact in a high-growth company
Collaborative and innovative team culture
Career advancement paths as our company scales
Competitive salary and benefits package
Professional development opportunities

We value diversity of thought and background and are committed to creating an inclusive environment for all employees.

Benefits for full time employees

Medical/Dental/Vision Insurance
TouchCare VirtualCare
Life Insurance
Health Savings Account
Flexible Spending Account
401(k) Matching
Employee Assistance Program
PTO Plan for Non-Exempt Employees
Flexible PTO Plan for Exempt Employees
Holidays and Floating Holidays
Pet Insurance

TheKey is an equal opportunity employer. TheKey prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, age, national origin, disability status, protected veteran status, or any other characteristic protected by law.

California Residents Only

In accordance with Article 2 of the California Health and Safety Code - California Community Care Facilities Act, TheKey requires timely and accurate positive fingerprint identification of California based applicants as a condition of employment. If an applicant has been convicted of a non-exemptible crime, and in compliance with all applicable state and local laws, their conditional offer will be rescinded.

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