National Sales & Events Manager

National Sales and Events Manager (14 Month Contract)

MRG Live

Toronto, Ontario

Who We Are

The MRG Group is a leader in experience creation and Canada’s largest independent entertainment company. Since 2008, we’ve built a diverse portfolio spanning live music, hospitality, ticketing, travel, and events.

18 hospitality properties across Canada, including iconic spots like Vogue Theatre (Vancouver), Capital Ballroom (Victoria), Rock ‘N’ Horse Saloon (Toronto), and The Prescott (Ottawa)
Innovative experiential concepts like Par-Tee Putt and Par-Tee Pong
AdmitONE, North America’s fastest-growing multi-product ticketing platform
An expanding international footprint, with U.S. venue partnerships in New York and California

Each year, we host 1,000+ events for a growing audience of 2M+ guests. With 500+ passionate employees, we’re shaping the future of the experience economy—bringing people together through music, culture, and hospitality.

Who You Are

The National Sales and Events Manager is responsible for driving revenue growth by leading the sales efforts targeting group bookings and events. Your primary focus will be on developing and implementing strategic sales initiatives to attract and secure group reservations, meetings, conferences, and events at our establishment. You will work closely with the sales team, operations managers, marketing, and design to ensure exceptional service delivery and exceed revenue targets.

This position is a full-time 14-month contract (with the possibility of extension), based in office at our Toronto HQ and on-site as needed.

The Fine Print

Strategic Sales Planning: Develop and execute comprehensive sales strategies to target and secure group bookings, meetings, events, and conferences.
Lead Generation and Prospecting: Identify and pursue new business opportunities through proactive prospecting, networking, and relationship building with corporate clients, event planners, travel agencies, and industry partners.
Client Relationship Management: Cultivate and maintain strong relationships with existing clients while continuously expanding the client base. Provide personalized service to understand client needs and preferences, ensuring high levels of customer satisfaction and retention.
Proposal Development: Prepare and present tailored proposals, contracts, and pricing agreements to prospective clients, highlighting the unique offerings and value propositions of our establishment.
Negotiation and Closing: Negotiate terms and conditions of group contracts, rates, and packages to maximize revenue while meeting client expectations and business objectives. Ensure timely contract closure and adherence to company policies and procedures.
Collaboration and Coordination: Collaborate with internal departments such as operations, and back of house staff to ensure seamless coordination and execution of group bookings. Provide clear communication and guidance to ensure all client requirements are met.
Market Research and Analysis: Stay abreast of industry trends, market dynamics, competitor activities, and customer preferences to identify opportunities for revenue growth and competitive positioning. Utilize data-driven insights to refine sales strategies and tactics.
Sales Performance Tracking: Monitor and analyze sales performance metrics, including booking pace, conversion rates, revenue forecasts, and market share in our CRM. Develop action plans to address any gaps and capitalize on emerging opportunities.
Team Leadership and Development: Lead, motivate, and mentor the sales team to achieve individual and collective sales targets. Provide guidance, training, and support to enhance their sales skills, product knowledge, and customer service excellence.

We are looking for someone with

5+ years in progressive sales leadership roles within hospitality, nightlife, events, or the experience economy.
Proven experience driving group sales, including prospecting, proposal development, negotiation, and closing.
Demonstrated success in revenue growth, pipeline management, and achieving/exceeding sales targets.
Strong background in client relationship and account management.
Proven leadership and team management skills.
Strong project management and organizational abilities.
Excellent communication, problem-solving, and analytical skills.
Balance of strategic thinking with hands-on execution.
Flexibility to work evenings/weekends and travel within Canada as required.

What’s In It For You?

Competitive salary plus commission
MRG Travel Ambassador Program
Growth opportunities in an industry-leading company
A collaborative, creative, and fun workplace culture
Employee discounts and access to unique experiences across MRG venues, events, and hospitality properties

Our Commitment

The MRG Group is committed to diversity, equity, and inclusion. We encourage applicants from all backgrounds to apply. If you require accommodation during the recruitment process, please contact us.

We thank all applicants for their interest. Only those selected for an interview will be contacted.