Director, BrickLink Marketing, Social and Content

Position Overview

As the Director of Marketing, Social, and Content at Bricklink, you will shape the vision for how our brand shows up across channels, champion community-led creativity, and guide a talented team to bring meaningful, data-driven storytelling to life. You’ll partner closely with product, growth, and LEGO Group partners to build a connected, future-ready marketing strategy that elevates the Bricklink brand and strengthens our relationship with fans around the world.

Key Responsibilities

• Develop and lead a comprehensive marketing strategy that aligns with Bricklink’s vision, community values, and the broader LEGO Group.
• Build, mentor, and inspire a high-performing marketing team, establishing a center of excellence for community-focused activations.
• Partner with cross-functional teams to integrate Bricklink marketing efforts into the wider LEGO ecosystem, ensuring alignment and visibility in key forums.
• Oversee social, content, growth, and product marketing initiatives with a focus on innovation, insightful planning, and audience engagement.
• Drive a long-term planning approach, building clear processes and ways of working that enable smooth orchestration across teams.
• Lead performance measurement and experimentation, using data to optimize campaigns, refine messaging, and identify new opportunities.
• Support go-to-market plans for Bricklink products and features, including market research, positioning, launch strategy, and content development.
• Foster strong relationships with fan media and community partners, creating authentic and impactful moments that celebrate the Bricklink and LEGO enthusiast experience.

Required Qualifications

• Experience leading marketing strategy across digital, social, content, or community-focused environments.
• Strong people leadership skills with the ability to build, grow, and empower teams.
• Demonstrated ability to collaborate across functions and influence partners in a complex or global organization.
• Deep understanding of digital marketing trends, audience engagement, and insightful decision-making.
• Ability to create clear, compelling narratives across multiple platforms, including written, visual, and video content.
• Critical thinking balanced with hands-on problem solving and comfort with ambiguity.
• Experience supporting product launches or product marketing initiatives, including research, positioning, and go-to-market planning.
• Passion for community-led creativity and enthusiasm for the LEGO fan ecosystem is a plus.

Compensation

Compensation: The salary for this position has a range of $156,432.00 - $234,648.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Benefits & Perks

• Family Care Leave – Enhanced paid leave options for those important times.
• Insurances – Life and disability insurance coverage for all colleagues.
• Wellbeing – Access to the Headspace App and various wellbeing initiatives and programs.
• Colleague Discount – Generous discounts available from day one.
• Bonus – Opportunity to be rewarded through our bonus scheme when goals are reached.
• Workplace – A primary workplace location with a hybrid work policy averaging 3 days per week in the office.