E-Commerce Senior Manager

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The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.

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This range is provided by Diptyque Paris. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $130,000.00/yr

Additional compensation types

Annual Bonus

Direct message the job poster from Diptyque Paris

Luxury Fragrance House has established itself as one of the leading, innovative brands in the home and personal fragrance market today. We are recruiting an experienced, and dynamic E-Commerce Senior Manager to master the art of surprising and delighting the diptyque customer on diptyqueparis.com in the Americas. Join the complex and ever changing landscape of diptyque digital. This role will be responsible for the optimization and maintenance of the diptyque website in the US and Canada markets.

This role will report to the Director of E-Commerce and Digital in the Americas. This person will have a strong collaboration with Global digital, CRM and marketing teams as well as local retail, wholesale field sales, e-Commerce and Customer Service.

Key Accountabilities

E-Commerce

• Manage the day to day operations of the US website.
• Work closely with the global & local marketing and e-commerce teams to align on commercial pushes and functionality roll outs.
• Partner with the SEO agency to implement best practices on site and build the reputation of the owned site on search platforms.
• Own on-site search results through Klevu and pull monthly search reports and landing pages optimizing accordingly.
• Build and maintain a monitoring platform tracking product launches, site/UX updates, homepage refreshes, and promotions and monitor impact of each initiative
• Monitor and report on key kpis on the US site proactively offering up optimizations and new business opportunities.
• Monitor performance of on site recommendations and conversion rate impact.
• Nurture the growing Canada business monitoring performance closely and identify areas of opportunity
• Monitor site functionality to identify problematic experiences - continually seek to improve the online experience by researching and staying abreast of new and innovative solutions

Planning

• Control sampling strategy roll out managing the sample inventory and all online marketing offerings in every aquisiiton and retention channel.
• Suggest ideas to offer innovative sampling / trial strategies for the online business for the various available categories
• Liase with retail team to ensure sampling and promotional offerings are aligned.
• work closely with demand planning team and coordinator to monitor stock levels. They will also be responsible for forecasting and ordering future allocations.
• Work with Director of E-Commerce to forecast and secure stock for the various product categories
• Work with Director of E-Commerce and Planning to forecast launch quantities

Analytics

• Monitor daily sales, create and share reporting eCommerce activity, focusing on important KPIs such as UPT, AOV, LTV, Reviews, User Experience, Loyalty and Site Speed.
• Track user behavior through all eComm analytics platforms, including GA, Shopify, a/b testing and various other site behavior platforms
• Identify areas of opportunity, proposing hypotheses, implementing tests, measuring results and providing analysis and insights to optimize CVR
• Gather data for analysis of sales and program performance on an ongoing basis and make recommendations for how to improve performance
• Support Director of E-Commerce with monthly analysis of key business metrics, marketing programs, custom sampling programs, customer retention, and cost of customer acquisition programs.
• Create and present quarterly deep dive on all brand.com site performance reporting on key metrics

Competitive Insight Management

• Actively follow the on site communications, promotions, creatives, experiences and report back opportunities.
• Gather and share insights with team monthly

Key Requirements

• Minimum of 5 years in a similar position.
• Advanced understanding of Google Analytics
• Incredibly analytical and strategic
• Proficient in MS Windows (Word, Outlook, PowerPoint, Excel)
• Strong interpersonal skills, excellent communication and presentation skills
• Candidate has experience in ecommerce and fragrance

Core Competencies

• Willingness/ability to learn new tasks quickly
• Interest in the web and digital marketing
• Strong business acumen
• Strong organizational skills
• High attention to detail
• Experience using MS Excel, PowerPoint, Word and various Social media platforms
• Prior fragrance digital experience preferred
• Luxury retail experience is preferred

Diptyque Paris is committed to fostering an inclusive and diverse workplace where all employees are valued and respected. We believe in the power of collective momentum, recognizing that each individual's unique perspective and contributions drive our success. With a strong emphasis on integrity, we ensure that every team member is treated equitably and given equal opportunities to grow and thrive within our organization. Diptyque Paris does not tolerate discrimination of any kind and strives to create an environment where everyone can contribute to their fullest potential.

The salary offered will be determined based on candidates’ relevant skills, experience, and geographic region. We leverage salary transparency in every market for a seamless candidate experience. In addition to base salary, the total compensation package for this position may include bonus potential, competitive benefits, and other perks.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionAdvertising, Customer Service, and Strategy/Planning
• IndustriesPersonal Care Product Manufacturing, Hospitality, and Retail Luxury Goods and Jewelry

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Disability insurance

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