Senior Performance Marketing Manager

US

In 2010 we started making products to protect our friends and families from the sun. Since then, we’ve grown a bit, but we haven’t changed. Our Cocoa Beach office is an old Florida beach house off A1A. Our Moonlight Beach office is in the groovy little town of Encinitas, California, just a block away from the sand. And like any good beach day, everyone’s welcomed to the bonfire. We care about our people and making more meaningful connections outside. We make products the way we like them, and we hope you like them too.

Summary

This role leads full-funnel performance marketing strategy and execution across global digital channels, with ownership of annual media investment spanning DTC, eCommerce, and brand-driving initiatives. The Senior Performance Marketing Manager is responsible for driving measurable revenue growth through data-informed planning, testing, and optimization across paid search, paid social, streaming, retail media, and marketplace platforms. This leader ensures performance efficiency (ROAS, MER, CPA, LTV) while maintaining strong brand alignment and consistent consumer experiences across channels.

Essential Duties

• Lead global performance marketing strategy across paid search, social, streaming/CTV, and retail media, managing annual media investment to drive revenue growth and brand equity.
• Develop integrated media plans that balance long-term brand building with near-term acquisition, ROAS, and contribution margin targets.
• Own relationships with external media, analytics, and eCommerce agencies, ensuring accountability, performance rigor, and seamless omnichannel execution.
• Direct DTC acquisition strategy including budget allocation, forecasting, testing roadmaps, conversion optimization, and full-funnel performance reporting.
• Oversee marketplace and retail media strategy across Amazon, Target, and Walmart, ensuring effective budget deployment and alignment with sales objectives.
• Establish scalable reporting frameworks, KPI dashboards, and first-party data activation strategies to improve targeting, incrementality, and performance visibility.
• Lead paid digital strategy in key international markets, aligning global standards with local execution to achieve revenue and efficiency goals.

Responsibilities

Performance & Brand Growth

• Own global paid media strategy and budget allocation across all major platforms.
• Drive media mix optimization, testing strategy, and audience segmentation frameworks.
• Deliver quarterly cross-functional performance reviews with actionable insights and forward-looking plans.
• Train and upskill internal teams on performance best practices and platform evolution.

DTC Acquisition

• Own DTC performance marketing plan, budget pacing, and KPI delivery (CAC, ROAS, LTV, CVR).
• Partner with agencies and analytics teams to improve funnel performance and conversion rates.
• Deliver monthly performance reporting and forecasting to DTC stakeholders.

eCommerce & Retail Media

• Lead Amazon Advertising strategy and trade media investment in partnership with Director of eCommerce.
• Oversee retail media platforms including Walmart Connect, Target Roundel, and Criteo.
• Develop paid search, DSP, and marketplace audience strategies to drive incremental sales.
• Partner with eCommerce and shopper marketing teams to align media with merchandising and promotional priorities.

Strategic & Organizational Leadership

• Ensure consistent brand experience across all paid channels.
• Own first-party data strategy and activation across acquisition and retention campaigns.
• Establish standardized reporting and measurement frameworks across brands.
• Monitor digital trends, platform updates, and emerging media opportunities.
• Adjust budget allocations dynamically to meet organizational revenue and efficiency targets.

International Marketing

• Develop and execute paid media strategies for Canada, Australia, and UK.
• Manage regional and international marketplace budgets with clear performance accountability.
• Coordinate global campaign rollouts across owned markets with local market alignment.

Required Skills & Experience

• 5-7+ years of performance or digital marketing experience managing omnichannel campaigns and large media budgets.
• Deep expertise across Meta, Google Ads, Amazon Advertising, retail media networks, CTV, and programmatic platforms. You were hands on keyboard!
• Strong background in DTC acquisition, marketplace advertising, and retail media strategy.
• Proven agency management and cross-functional leadership experience.
• Advanced analytical skills with experience in forecasting, attribution, incrementality testing, and performance optimization.

Preferred Skills & Competencies

Core Competencies

• Strategic thinker with experience managing budgets across multiple business units
• Highly organized with strong project management capabilities
• Effective cross-functional collaborator and stakeholder manager
• Able to balance brand-building initiatives with performance-driven revenue goals
• Clear, executive-level communicator with the ability to translate data into insights
• Agile and innovation-oriented, with a pulse on evolving digital trends

Technical Expertise

• Strong knowledge of digital media platforms, ad tech, and attribution methodologies
• Proficiency in analytics tools, dashboards, and performance reporting
• Experience leveraging first-party data for audience targeting and activation
• Familiarity with international digital regulations and platform nuances

Education

• Bachelor’s degree in Marketing, Business, or related field required
• MBA or advanced degree preferred

Industry Experience

• Consumer goods or retail experience preferred
• Experience supporting global brands and international markets
• Background managing both DTC and marketplace (retail media) channels

Compensation

• Full time, on-site
• $99,840-$131,040 is the salary range for this position. It represents a portion of the overall package, and includes flexibility based on the candidate's qualifications.

Other duties, responsibilities and activities may change or be assigned

at any time with or without notice as assigned by the Manager. The job description

does not constitute a contract of employment and the position remains at-will.

Disclaimer: Please note, if you are selected to have a chat with us, you will receive an email from a @sunbum.com domain. Anyone else is an imposter. Lame. Be aware of phishing emails/text messages. Sun Bum will never text or WhatsApp you about your candidacy or ask for personal, confidential information beyond what’s typically required for a job application. Double lame.