State Field Marketing Manager

Position Summary

STIIIZY is seeking a State Field Marketing Manager to lead our California field marketing strategy and operations. You’ll oversee a high-performing team, develop innovative market-specific campaigns and partnerships, and deliver retail and event experiences that drive sales and elevate brand presence.

Key Responsibilities

• Lead and mentor a 20+ person field team executing budtender trainings, demos, merchandising and in-store activations.
• Design and execute brand-focused marketing campaigns that will drive sales velocity and brand awareness.
• Oversee multimillion-dollar budgets, optimizing spend for maximum ROI.
• Manage CA and assist with out-of-state launches, promotions, and merchandising initiatives.
• Hire, train, and manage the field marketing team, overseeing workloads, schedules, and deadlines.
• Serve as the key liaison between marketing and cross-functional partners within the California region.
• Partner with the Event Manager and HQ Marketing Director to ensure seamless strategy execution.
• Scale programs and successfully launch in markets outside California.
• Collaborate with sales, trade marketing, and HQ teams to align objectives and initiatives.
• Analyze performance metrics and leverage insights to optimize future campaigns.

Qualifications Required

• 5+ years in field marketing, including campaign and event execution.
• Experience managing large teams and budgets of $1M+.
• Strong cannabis retail and wholesale marketing knowledge.
• Excellent leadership, communication, and organizational skills.
• Proficiency with tools like Asana, Excel, and Microsoft Office.
• Bachelor’s degree in Marketing, Communications, or related field preferred.

If you thrive in a fast-paced, high-growth environment and want to make an impact on one of the most recognizable brands in the industry, we want to hear from you.

Compensation and Benefits

Details regarding salary and benefits will be shared with candidates during the interview process. This full-time position includes competitive pay, initial training, and access to employee perks. A variety of benefits may be available based on eligibility, which can include:

• Health, dental, and vision coverage
• Paid time off, including vacation, holidays, and sick leave
• Parental leave options
• 401(k) retirement plan with employer contributions
• Life insurance and employee assistance programs
• Discounts on select products and services

Equal Opportunity Statement

We are committed to fostering an inclusive and respectful workplace. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, veteran status, or any other characteristic protected by law. This policy applies to all aspects of employment, including recruitment, compensation, benefits, training, and career development.