manager, Brand Marketing

Now Brewing – manager, Brand Marketing! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

As a Marketing Manager at Starbucks, you will support the development of integrated marketing campaigns and brand programs that drive demand, increase store traffic, and deepen customer love for the brand. You'll contribute to go-to-market plans and campaign development, shaping how millions of customers experience our brand across 17,000+ U.S. retail stores.

In this critical and collaborative role, you'll partner with cross-functional teams to bring brand moments and campaigns to life. You'll help define business and consumer objectives rooted in customer insights and support execution across channels. This is a great opportunity for a passionate, strategic, and creative marketer to grow their impact at one of the world's most beloved brands.

As a manager, Brand Marketing, you will…

Campaign and Program Leadership

• Assist in planning and execution of product launches and brand moments in partnership across Marketing, Brand Engagement, Menu, Operations, and Global Communications.
  
  

• Develop consumer-centric briefs that guide cross-functional teams and campaign strategy based on strong business and customer insights.
• Build salient go-to-market strategies that drive traffic, increase trial, and build brand equity.
• Build & validate business cases for marketing and product initiatives.
  
  

Cross-Functional Collaboration

• Act as a connector across teams, advocating for the customer experience and supporting seamless execution.
• Lead cross-functional workstreams with initiative and purpose, helping drive alignment and accountability.
• Present insights and recommendations to stakeholders (including senior leaders) to inform prioritization and planning.
  
  

Strategic Thinking & Business Impact

• Craft brand and business strategies, translating customer insights and market trends into actionable ideas that result in business impact.
• Monitor performance of marketing initiatives, report on performance, and identify opportunities for improvement.
• Lead a test-and-learn approach to drive innovation and growth; lead customer learning plans to inform strategy direction.
  
  

Team Contribution & Development

• Collaborate with team members and contribute to a culture of curiosity, inclusion, and shared success.
• Model leadership behaviors aligned with Starbucks Mission and Values.
• Seek opportunities for personal and professional growth while supporting others.
• Contribute to a high-performing, inclusive team environment that celebrates innovation and shared success.
  
  

We'd Love To Hear From People With

• 5+ years of progressive experience in marketing, brand management, or product strategy, with hands-on involvement in campaign development and go-to-market execution.
• Innate curiosity and growth mindset, with a proven ability to absorb feedback, adapt quickly, and thrive in dynamic, fast-paced environments.
• Foundational knowledge of marketing strategy, consumer insights, and brand positioning, with a desire to deepen expertise.
• Collaborative team player with experience supporting cross-functional initiatives and contributing meaningfully to shared goals.
• Strong communicator, capable of crafting clear, compelling presentations for executive-level audiences, and distilling complex information into actionable insights.
• Proficiency working with marketing platforms, media channels, and agency operations, with a willingness to explore new tools and trends.
• Organized and agile, able to manage multiple priorities and pivot as needed with guidance and support.
• Passionate about brand storytelling and customer experience, with a keen interest in consumer behavior, cultural trends, and emerging market dynamics.
• Bachelor's degree in marketing, communications, business, or a related field; MBA or advanced degree preferred.
  
  

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

We believe we do our best work when we're together, which is why we're onsite four days a week.

Join us and inspire with every cup. Apply today!

Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation or 1(888) 611-2258.