Digital Coordinator, Marketing

**Overview**

The Digital Coordinator is responsible for assisting in the planning, execution, and monitoring of digital marketing campaigns and initiatives across cannabis retail, cannabis product and liquor retail. Reporting to the Digital Manager, the Digital Coordinator supports the digital marketing team in implementing various online strategies to achieve SNDL’s goals.

• *Key responsibilities**

3. Social Media Management: Help manage SNDL's social media accounts by scheduling and publishing content, monitoring engagement, responding to comments and messages, and tracking social media analytics. Stay up to date with the latest social media trends and best practices.

4. Website Management: Support the maintenance and updates of the various websites, including uploading content, managing plugins or widgets, monitoring website performance, and conducting basic SEO tasks. Collaborate with web developers or internal team members for more complex website changes.

7. Digital Advertising Support: Collaborate with the Creative team on paid advertising campaigns, including display ads, search engine marketing (SEM), and social media advertising. Help with campaign setup, tracking, and performance monitoring.

8. Research and Stay Updated: Keep abreast of industry trends, emerging technologies, and best practices in digital marketing. Conduct research on competitor activities, audience demographics, and market trends to provide insights and recommendations for digital marketing strategies.

9. Collaboration and Communication: Work closely with cross-functional teams, including marketing, design, content, and sales, to ensure alignment and coordination of digital initiatives. Communicate project updates, timelines, and deliverables effectively with team members and stakeholders.

10. Continuous Improvement: Identify opportunities for process improvements and propose new ideas to enhance SNDL’s digital marketing efforts. Stay updated on the latest tools, technologies, and platforms related to digital marketing and suggest their implementation as appropriate.

• *Qualifications**
• Minimum 2 years in a similar or related role; preferably in a fast-paced, consumer-facing environment.
• Experience in managing social media accounts, creating social media strategies, and executing social media campaigns. Familiarity with different social media platforms, understanding of audience targeting, content scheduling, and engagement measurement.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Exceptional attention to detail and strong problem-solving abilities.
• *Salary**: $35,003.13-$65,000.00 per year
• *Benefits**:
• Company events
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Store discount
• Vision care
• Wellness program

Flexible Language Requirement

• French not required

Schedule

• Monday to Friday

Ability to commute/relocate

• Edmonton, AB: reliably commute or plan to relocate before starting work (required)

Work Location: In person