VP of Marketing

About the job

The VP of Marketing will lead enterprise brand strategy, consumer engagement, and innovation

initiatives to drive scalable growth and strengthen brand leadership.

We're looking for someone who

● Holds a bachelor’s degree (MBA preferred)

● Brings 10+ years of senior marketing leadership experience within consumer brands,

preferably in fresh food or CPG (preferred)

● Has a proven track record of building, modernizing, and scaling trusted consumer brands

● Demonstrates success launching consumer-led innovation and convenience platforms

● Possesses strong executive presence with the ability to influence C-suite and board-level

strategy

● Has deep expertise in consumer marketing, brand storytelling, and demand creation

● Is data-driven, financially disciplined, and growth-oriented in decision-making

● Translates consumer insights, trends, and behaviors into actionable growth strategies

● Builds high-performing teams and fosters accountability, creativity, and performance

excellence

What you'll do

● Define and lead long-term brand vision and multi-year marketing and innovation roadmaps

● Serve as brand steward, elevating voice, visual identity, packaging, and storytelling across

all touchpoints

● Set enterprise marketing strategy and annual priorities aligned to growth objectives

● Lead integrated demand-generation campaigns to build trust, trial, and loyalty

● Establish and govern executive-level KPIs to measure brand health, revenue growth, and

marketing ROI

● Own the consumer insights agenda and translate insights into innovation and engagement

strategies

● Oversee digital, social, content, influencer, PR, experiential, and SEO-driven initiatives

● Lead crisis communications strategy to protect brand trust and credibility

● Drive consumer-led innovation in partnership with R&D, Sales, Finance, and Operations

● Own go-to-market strategy including positioning, messaging, packaging, pricing guidance,

and launch execution

● Partner cross-functionally to align commercial execution with growth strategies

● Oversee trade marketing, category management strategy, and industry presence

● Build and evolve a modern, consumer-obsessed marketing organization

● Lead agency, partner, and vendor strategy to maximize marketing impact

● Collaborate with executive leadership on enterprise reputation and governance initiatives

Apply Now

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