Performance Marketing Manager, Mailgun

ABOUT SINCH

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation!

DESCRIPTION

The Performance Marketing Manager for Mailgun owns end-to-end digital performance across paid media, website conversion, analytics, and funnels. This role ensures our digital ecosystem is fully measured, optimized, and aligned with business goals. You’ll manage all digital ad accounts, implement measurement frameworks, maintain dashboards and scorecards, and deliver actionable insights that drive sustainable growth across acquisition, free trial, ecosystem, and inbound funnels.

This role requires a highly analytical, detail-oriented marketer who is comfortable working across GA4, Google Tag Manager, Search Console, Meta Ads, Google Ads, CRO workflows, and cross-functional teams including ABM, Strategy, and Web.

Key Responsibilities

Analytics, Tracking & Measurement

• Own GA4 implementation, configuration, and ongoing optimization.
• Manage Google Tag Manager (GTM) including all custom events, triggers, tags, and data layer requirements.
• Maintain tracking across all funnels: inbound, free trial, ecosystem, and paid channels.
• Conduct recurring Search Console deep dives, evaluating queries, impressions, CTR trends, and LLM-driven SEO performance.
• Build and maintain advanced pivot tables to enable deep exploration of ad and funnel performance.
• Produce recurring Website Conversion Reports and Performance & CVR insights for stakeholders.

Scorecards, Dashboards & Reporting

• Own the Digital Scorecard: upkeep, optimization, and accuracy.
• Deliver scorecard updates Weekly (WoW), Monthly (MoM), and Quarterly (QoQ).
• Maintain budget pacing documents and monthly investment summaries.
• Produce ad account deep dive reports, including channel efficiency, CVR analysis, CPA/CAC trends, and funnel diagnostics.

Paid Media Ownership

• Fully own, pace, manage, and optimize all Google Ads and Meta Ads accounts.
• Lead campaign refreshes, ads refreshes, creative rotations, and audience tests.
• Manage Meta remarketing, prospecting, conversion events, and landing page mapping.
• Oversee paid conversion event integrity across platforms.
• Remove/manage targeting dependencies with other products in the organizations

Funnel & Conversion Optimization

• Evaluate and optimize end-to-end inbound funnels, including channel-to-lead-to-opportunity flow.
• Monitor and optimize free trial funnel performance across geographies and acquisition sources.
• Monitor ecosystem performance funnels, including partner, referral, and integration-driven traffic.
• Analyze landing page performance, identify CRO opportunities, and coordinate execution with the CRO team.
• Collaborate with Strategists on creative needs and performance-driving assets.

Cross-Functional Collaboration