VP, E-Commerce

schumacher-electric-corporation

E-Commerce Strategy

Develop and execute the company's e-commerce strategy, aligned with business goals and market trends.

The E-Commerce VP oversees all aspects of the e-commerce business, including website management, online marketing, customer experience, and fulfillment.

Collaborate with cross-functional teams to ensure seamless online operations

Optimize conversion through UX enhancements,

SEO,

SEM,

A/B testing,and performance analytics

  • Analyze sales and traffic data using tools such as Google Analytics,SQl,BI platforms(Tableau,Powe BI)
  • Lead digital marketing campaigns (PPC,email,social) to drive traffic nd customer acquisition

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  • Foster a culture consistent with Schumacher's purpose(core values,strategic anchors

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