Content Creator, Digital Marketing

Overview

ABOUT ROCKWALLET

Rock Solid. Rock Confident.

Rock Wallet is a financial technology company made up of people who think differently about how digital assets can be managed, accessed, and used.

At Rock Wallet, our vision is for anyone to be able to access and thrive in the digital economy. It’s our mission to help you make the most of the opportunities available by building products that empower people to navigate digital asset usage easily, securely, and with confidence. Our self-custodial, multicurrency wallet puts you in charge of your digital assets. Rock Wallet’s app makes it quick and easy to buy, use, store, and swap top cryptocurrencies, all in one place, on your mobile.

Rock Wallet is registered with FinCEN as a Money Service Business. Find out more here at

Want to join us? We’re expanding our team globally, looking for the right people to help us explore further.

Role Overview

We’re on the lookout for experienced content creators, responsible for owning the full content lifecycle across strategy, creation, distribution, and measurement for our brands. The position is remote but requires consistent availability in Eastern Time and close collaboration with marketing, product, support and compliance teams.

• Plan, produce, and publish multi-format content (video, social, blog, email, community posts) that educates and engages our audiences across our owned and paid channels.
• Own full lifecycle content from brief to reporting: designing and/or interpreting briefs, creating assets, amplifying across social and community platforms, and measuring performance against clear KPIs.
• Act as a self-starter who brings data-backed ideas, experiments with new content formats, and consistently refines output based on results.

Key Responsibilities

Content Generation - End-to-End Content Lifecycle

• Translate business and campaign goals into clear content briefs with objectives, audiences, channels, and KPIs.
• Create, edit, and optimize content for web, blog, email, press releases, You Tube, X/Twitter, Linked In, You Tube, Reddit, and other relevant communities.
• Manage publishing workflows in a CMS, ensuring accuracy, tagging, and on-brand presentation.
• Monitor performance and report on engagement, growth, and conversion metrics; recommend and implement optimizations.

Social and Community Management

• Use social scheduling tools to plan, publish, and optimize content across multiple accounts and markets.
• Own day-to-day social content calendars, aligning posts with industry news, SEO insights, and product priorities.
• Engage meaningfully with communities (comments, DMs, replies, threads) to deepen relationships rather than only growing follower counts.
• Support community building in online forums such as Reddit and Discord, where applicable.
• Stay on top of crypto, Web3, and blockchain trends to inform content topics and angles that resonate with target audiences.
• Partner with growth/paid teams on creative for paid social and performance campaigns; understand how organic and paid content work together.
• Contribute to campaign retrospectives with qualitative and quantitative insights from content performance.

Required Skills and Experience

• Demonstrated experience owning and managing independently content creation, social media, and/or digital marketing, with at least 5 years directly managing content end to end (brief, production, publishing, reporting). A self starter with experience managing daily workflows with limited supervision.
• Proven track record running successful content or social projects from strategy through execution and post-campaign analysis.
• Hands-on experience with:
• CMS platforms (e.g., Word Press, headless CMS, Ghost) for uploading, formatting, and publishing content.
• Content and editorial calendar management tied to keyword research and SEO best practices (e.g., Ahrefs, SEMrush).
• Social media scheduling and analytics tools (e.g., Hootsuite, Buffer, Sprout, Hub Spot, native platform tools).
• Project Management systems (e.g., Asana, Click Up, Monday)
• Graphic Design and Video Editing (must have professional experience in tools like: Canva, Adobe Creative, AI Tools for video editing)
• Strong copywriting and storytelling…