Sr. Marketing Strategist

Robert Half is a fast-growing startup on a mission to revolutionize product development and eCommerce. They are seeking a Senior Marketing Strategist who excels at researching demographics, industry trends, and market dynamics to develop strategic marketing plans that drive growth.

Responsibilities

• Conduct in-depth research on consumer demographics, industry benchmarks, and emerging market trends to inform marketing strategies
• Develop comprehensive go-to-market plans for new product launches and seasonal campaigns
• Analyze competitive landscapes and identify opportunities for differentiation and growth
• Collaborate with cross-functional teams (product, creative, sales) to align marketing strategies with business objectives
• Create audience segmentation models and optimize messaging for maximum engagement
• Monitor campaign performance and provide actionable insights to improve ROI and customer acquisition
• Stay ahead of industry innovations and recommend strategic pivots based on market intelligence

Skills

• 7+ years of marketing experience, with at least 3 years in a strategic or research-focused role.
• Proven ability to translate data and insights into actionable marketing plans.
• Strong understanding of consumer behavior, eCommerce, and CPG dynamics.
• Expertise in market research tools, analytics platforms, and trend forecasting.
• Exceptional communication and presentation skills.
• Bachelor’s degree in Marketing, Business, or related field

Benefits

• $1,000 monthly healthcare stipend
• 3 weeks PTO

Company Overview

• 🔒 At Robert Half, we prioritize your security—if you believe you've encountered a scam or fraudulent recruiter, please report it immediately to https://www.roberthalf.com/us/en/fraud-alert. It was founded in 1948, and is headquartered in Menlo Park, California, USA, with a workforce of 10001+ employees. Its website is http://www.roberthalf.com/.