Senior Paid Media Strategist – Google Ads / Performance Max / VLA

Senior Paid Media Strategist – Google Ads / Performance Max / VLA

Paxton Marketing – Jacksonville, FL (Hybrid or Remote – U.S.)

Salary: $100,000 – $130,000 + Performance Bonus

About the Role

Paxton Marketing is seeking a Senior Paid Media Strategist to oversee and scale a high-volume digital advertising operation managing over $500,000 per month in Google Ads spend.

This role will manage and optimize Search, Performance Max (PMax), and Vehicle Listing Ads (VLA) campaigns for automotive dealerships, focusing on lead quality, conversion rate, and cost per acquisition.

We are looking for a data-driven strategist who knows how to structure accounts, track attribution, and maximize ROI — not just “push buttons in Google Ads.”

This is a remote-friendly role (U.S.) or hybrid in Jacksonville, FL, giving access to the best talent nationwide.

Key Responsibilities

• Manage and scale $500K+ monthly Google Ads budget
• Optimize Search, Performance Max, and VLA campaigns for multiple dealership accounts
• Improve lead quality, cost per lead, and conversion rates
• Structure campaigns for scalability and efficiency
• Monitor attribution and conversion tracking accuracy
• Work with marketing and creative teams to improve campaign performance
• Deliver performance reporting and insights

Required Experience

• Proven experience managing large-scale Google Ads budgets ($250K+/month)
• Advanced experience with Performance Max campaigns
• Experience with Vehicle Listing Ads (VLA) or automotive digital marketing
• Strong knowledge of conversion tracking, GA4, and attribution
• Data-driven decision making and ability to scale campaigns profitably
• Remote communication skills with weekly reporting and campaign walkthroughs

Compensation

• Base Salary: $100,000 – $130,000 (DOE)
• Performance bonuses tied to campaign results
• Opportunity to lead and scale a high-growth digital marketing operation

Why Join Paxton Marketing

• Remote-friendly (U.S.) or hybrid in Jacksonville, FL
• Directly manage high-value ad spend and influence lead generation strategy
• Work with a growing team of marketing and sales professionals
• Supportive environment where top performers earn high compensation for results

How to Apply

For immediate consideration, email your resume and a summary of campaigns you’ve managed to:

[email protected]

Please include

• Monthly budgets you’ve managed
• Industries you’ve run campaigns for
• Example cost-per-lead results

Pay: $100,000.00 - $130,000.00 per year

Benefits

• Paid time off

Application Question(s)

• Have you managed Vehicle Listing Ads for an automotive dealership? If so, what was the monthly inventory size, and how did you optimize the feed for performance?
• Have you run campaigns for multiple dealerships or brands at once? How did you manage targeting and budgeting across them?
• How do you ensure leads from PPC/PMax/VLA campaigns are properly tracked and handed off to the sales team?

Education

• Bachelor's (Required)

Experience

• digital advertising : 5 years (Required)

Work Location: Remote