Digital Marketing Coordinator

Position Summary

The Digital Marketing Coordinator develops and implements social media and digital marketing campaigns for the Palace Theater. Reporting to the Digital & Design Manager, this role collaborates with all departments and contributes to the overall financial health and sustainability of the organization. Because digital and social initiatives are integral to deadline-driven marketing campaigns, consistency, accuracy, and attention to detail are essential.

The Palace Theater is a 501 (c) 3 non-profit performing arts center in downtown Waterbury and has been a cornerstone of Connecticut’s cultural scene for more than a century, celebrated as the state’s most beautiful venue. Today, the venue hosts an array of experiences— from multi-day Broadway productions, concerts, and comedy shows on the main stage, to smaller, self-produced events. The venue also produces fundraising events that rely on the participation of the entire staff. While most events take place during evenings and weekends, this position generally follows a Monday–Friday, 9:00 a.m.–5:00 p.m. schedule. Occasionally, evening or weekend work is required; however, employees can “flex” their schedules to maintain balance—for example, starting later after a late night or taking a midweek day off after working on a Saturday – with their supervisor’s approval.

Key Responsibilities

Social Media Management

• Develop and execute multiple targeted social media posts and advertisements for show and event marketing campaigns.
• Write engaging and creative social media copy in collaboration with the Communications Manager.
• Create content for posts in collaboration with the Digital & Design Manager, including photography, videography, editing, and asset design as needed.
• Schedule and publish posts, monitor channels, and actively engage with audiences to maximize visibility and build community. This will require monitoring channels and reposting on show nights.
• Review and report social media analytics weekly with the Marketing Department, adjusting creative content and spending as needed.
• Develop and implement new strategies to increase audience engagement and growth.

Social Media & Digital Advertising Implementation

• Execute social media and digital advertising campaigns across platforms.
• Place paid digital advertisements through Google Ads, Meta, Ground Truth (geofencing), and ASYMM in collaboration with the Digital & Design Manager and Marketing Officer.
• Proactively evaluate marketing metrics, including website traffic, social media engagement, and audience demographics, to inform marketing decisions, development outreach, and other venue initiatives.
• Utilize the Placer.ai platform to identify opportunities for attracting new patrons, donors, and community partners.
• Manage the relationship with the Palace Theater’s digital agency, ASYMM, including weekly video meetings to share audience insights, set expectations, and improve campaign effectiveness.
• Coordinate social media and digital advertising schedules with the overall advertising plan to meet sales goals and deadlines.

Other Duties

• Assist the Digital & Design Manager with graphic design projects as needed, including localizing artwork for monitors, social media, web, and print materials.
• Photograph Palace Theater events as needed to build a portfolio of institutional activities; some evening and weekend work may be required.
• Maintain consistent listings of Palace Theater events on community and regional event calendars.
• Research and incorporate new technologies and platforms to maximize marketing impact and audience growth.
• Process digital advertising invoices and ensure the Marketing Officer and Finance Department are informed of all digital advertising expenses.
• Participate in monthly learning calls with Meta, Placer.ai, and other service providers to stay current on best practices and new opportunities.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Some experience in marketing, social media, and graphic design is preferred.
• Excellent written and verbal communication skills.
• Strong organizational skills and the ability to manage multiple priorities and meet deadlines.
• Ability to work both independently and collaboratively as part of a team.
• High level of attention to detail and accuracy.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), Adobe Creative Suite, and Meta platforms.
• Passion for the arts and a genuine interest in supporting the mission of the Palace Theater.
• Flexibility to work evenings and weekends as required for events and campaigns.

Pay: $38,000.00 - $42,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person