Digital Marketing Manager, Amazon

Position Title:Digital Marketing Manager, Amazon

Location:Hoboken, NJ or Seattle, WA

Reports To:Sr. Digital Marketing Manager

Position Overview

The Digital Marketing Team is an integral part of Newell Brands that focuses on acquiring and retaining consumers online across our distribution channels using media strategy and tactical execution to deliver for our iconic portfolio of brands.

As the Digital Marketing Manager, you willleaddigital activation from conception to execution. You will be in lock-step with your brand and sales counterparts to understand long term andshort term goals to translate into effective digital campaigns across retailers and channels. You will be responsible for planning, executing, and tracking programs at specific key online retailers (Amazon, Walmart, Target, etc.), as well as performance marketing campaigns in the paid search, paid socialand affiliate channels. Youwilldevelop and manageA&P budgets by retailer andchannel and have a clear understanding of how digital spend is moving the business forward.

Primary Responsibilities

• Develop full funnelmarketing strategyon/off retail platforms to driveoverall brand and eCommerce growth plans, including:
• Amazon Search & Display
• Retail.com (Walmart, Target, Club, etc.) Search & Display
• OTT/OLV
• Off platform Paid Search/Shopping, Paid Social
• Partner with:
• Amazon and retail.com Sales teams to build eCommerce activation plans
• In-house Creative and Production teams to develop best in class digital assets
• Primary media partners (Amazon Advertising, Walmart Connect, Roundel) to drive growth
• Analytics to understand sales lift and performance trends to optimize the media mix
• Internal Planning andBrand teams to determine optimal product mix and omnichannel cohesiveness
• Leverage state of the art analytics tools to understand customer activation and digital campaign performance and distill insights to help drive growth
• Lead strategic projects around content development, catalogue improvement, paid digital media program recap and comparison, marketing website management
• Involvement in preparation for key customer and internal planning meetings with cross-functional teams to help achieve aligned priorities and goals
• Develop the segmentation of campaigns in alignment with business goals and reporting expectations
• Implement budget pacing to track and optimize elements of digital advertising campaigns across a given time period
• Determine basic account structures with campaigns, ad groups/ad sets, keywords and creatives
• Determine improvements to campaign performance by narrowing or broadening targeting, changing campaign goals or inputs, shifting budget, switching creatives/copy, A/B testing platform features, etc.

Qualifications

• Bachelor’s degree in Business or similar field required
• 5+ yearsof digital marketing and/or eCommerce work experience
• Experience in Programmatic Display management
• Demonstrated ability to drive improvement of digital KPIs via a strong analytical mindset
• Ability to operate independently given direction, and bring ideas and solutions to issues raised
• Strong communication skills with an ability to educate and influence cross-functional teams, key stakeholders and external partners regarding the opportunity in this unique channel
• Strong problem-solving capabilities with a record of finding feasible solutions to complex problems, especially in a fluid, multi-stakeholder environment with incomplete information and tight timeline
• Experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, FoodSaver, Calphalon, Sistema, Sharpie, Paper Mate, Dymo, EXPO, Elmer's, Yankee Candle, Graco, NUK, Rubbermaid Commercial Products, Spontex, Coleman, Campingaz, Oster, Sunbeam and Mr. Coffee. Newell Brands' beloved, planet friendly brands enhance and brighten consumers lives at home and outside by creating moments of joy, building confidence and providing peace of mind. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.