in house social media content creator

Overview

Are you passionate about crafting compelling stories and engaging audiences through dynamic social media content? We are seeking an energetic and innovative In-House Social Media Content Creator to join our creative team! In this role, you will be the driving force behind developing captivating content that elevates our brand presence across multiple platforms. Your creativity, technical skills, and strategic mindset will help us connect authentically with our community, boost engagement, and support our digital marketing goals. This is a fantastic opportunity for a motivated individual eager to make a tangible impact through digital storytelling and brand building.

Duties

• Develop and execute innovative social media content strategies aligned with brand objectives, focusing on platforms such as Facebook, Instagram, TikTok, Twitter, and LinkedIn.
• Create high-quality visual and video content using Adobe Creative Suite tools like Photoshop, Illustrator, and Premiere Pro, ensuring all visuals are on-brand and visually compelling.
• Manage daily social media posting schedules using tools like Hootsuite and Buffer to maximize reach and engagement.
• Conduct social listening to monitor brand mentions, industry trends, and competitor activity to inform content planning and audience engagement strategies.
• Optimize content for SEO by incorporating relevant keywords and hashtags to improve discoverability across platforms.
• Analyze web and social media analytics using Google Analytics and platform insights to measure campaign performance and refine future content strategies.
• Collaborate with the public relations team to craft messaging that enhances brand reputation and supports outreach initiatives.
• Engage with followers by responding promptly to comments, messages, and reviews to foster strong community relationships.
• Coordinate with the marketing team on Facebook Advertising campaigns to target specific audiences effectively.
• Stay updated on the latest social media trends, platform features, and best practices in digital marketing to keep our content fresh and innovative.

Experience

• Proven experience in social media management or digital marketing roles with a strong portfolio of creative content creation.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design and video editing tasks.
• Familiarity with social media management tools such as Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of SEO principles, keyword research techniques, and how they apply to social media content optimization.
• Experience conducting social listening activities using tools like Brandwatch or Sprout Social to gather insights for strategy development.
• Strong understanding of web analytics platforms like Google Analytics for measuring campaign success.
• Ability to craft engaging copy with excellent proofreading skills that align with branding guidelines.
• Background in branding, public relations, or e-commerce is a plus for creating cohesive campaigns across channels.
• Demonstrated ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us as we harness creativity and innovation to tell our story! This paid position offers an exciting chance to shape our digital voice while developing your skills in a vibrant team dedicated to excellence in social media marketing.

Pay: $35.00 - $45.00 per hour

Benefits

• Employee discount

Work Location: In person