Sr. Manager, Conversion Rate Optimization (CRO)

Responsibilities

• Define and evolve Milan's conversion rate optimization strategy, ensuring systematic testing and improvement across website, landing pages, and digital conversion paths
• Lead the development of testing roadmaps based on company data, user research, competitive insights, and business priorities to maximize conversion impact
• Identify conversion opportunities and friction points through quantitative analysis (analytics, UX tools, funnel analysis, heat maps) and qualitative research (user testing, surveys, session recordings)
• Prioritize testing initiatives based on potential impact, effort, traffic volume, and statistical feasibility to ensure efficient resource allocation and maximum ROI
• Partner with cross-functional teams, especially IT, Performance Marketing, Creative, and Marketing Analytics, to ensure CRO strategy aligns with business objectives, marketing campaigns, and customer experience goals
• Develop frameworks and methodologies for conversion optimization that balance short-term wins with long-term customer experience improvements
• Design and execute rigorous A/B and multivariate tests across website pages, landing pages, and site forms
• Own the end-to-end testing process from hypothesis development through test design, implementation, analysis, and rollout of winning variants

Requirements

• High school education or equivalent
• Bachelor's degree in Marketing, Statistics, Psychology, Business, or related field OR equivalent combination of education/experience combined
• Minimum of six years of experience in conversion rate optimization, A/B testing, user experience, or digital analytics with demonstrated results
• Proven track record designing and executing A/B tests with rigorous statistical methodology and measurable business impact
• Deep expertise in testing platforms (Optimizely, VWO, Google Optimize, Adobe Target, or similar) and analytics tools (Google Analytics/GA4, heat mapping, session recording tools)
• Strong understanding of statistical concepts including hypothesis testing, sample sizing, confidence intervals, and statistical significance
• Experience optimizing websites and landing pages across multiple traffic sources, devices, and audience segments
• Fluency in user research methodologies including usability testing, surveys, heat maps, session recordings, and customer feedback analysis

Preferred

• Experience with personalization platforms, customer data platforms, or marketing automation tools preferred
• Knowledge of UX/UI design principles, accessibility standards, and mobile optimization best practices preferred
• Familiarity with multivariate testing, bandit algorithms, and advanced experimentation methodologies preferred
• Background in beauty, aesthetics, wellness, lifestyle, or multi-location consumer services strongly preferred

Benefits

• Medical, dental, vision, disability and life insurance with in 30 days
• Unlimited PTO - work with your manager and take time as needed
• 7 paid holidays that we are closed
• $50 cellphone stipend paid out monthly
• 401k retirement plan with vested 4% employer match after 90 days
• Career advancement opportunities + Culture/environment
• Employees and their spouse or legal partner receive free laser hair removal services