Chief Marketing Officer - Brand

Job Description
Our client, a growing consumer tech company selling DTC is looking to expand into various areas and retail channels. They're doing great at growth marketing but could use a brand visionary that's touched more than growth marketing to lead the charge!
We’re a fast-growing consumer tech startup on a mission to redefine how people connect with technology in their everyday lives. Our product is bold, intuitive, and built to inspire — and we’re looking for a marketing leader who can make our brand as iconic as our innovation.
Role Overview
As our Head of Marketing, you’ll be the architect of our brand story and the driver of our growth engine. You’ll blend creativity with data-driven strategy to build a brand that resonates deeply with our customers, while scaling acquisition, engagement, and loyalty.
Key Responsibilities

• Brand Leadership: Define and evolve our brand identity, voice, and positioning to stand out in a competitive consumer tech market.
• Growth Marketing: Lead multi-channel campaigns (digital, social, influencer, experiential) to drive user acquisition and retention.
• Customer Insights: Leverage market research, analytics, and user feedback to inform brand and product strategies.
• Creative Direction: Oversee content, storytelling, and design to ensure consistent and compelling brand experiences.
• Team Leadership: Build and mentor a high-performing marketing team across brand, growth, and communications.
• Partnerships & PR: Cultivate strategic partnerships, media relationships, and thought leadership opportunities.
• Performance Tracking: Set KPIs, measure ROI, and optimize campaigns for maximum impact.
  

Qualifications

• Proven track record as a senior marketing leader in consumer tech, D2C, or lifestyle brands.
• Strong brand-building expertise with a portfolio of successful campaigns.
• Deep understanding of digital marketing, social media, and emerging channels.
• Exceptional storytelling, communication, and leadership skills.
• Data-driven mindset with creative flair.
• Experience scaling marketing in a high-growth startup environment or complex marketing product environment.