Assistant Vice President, Marketing Pureology Mizani US

Job Title: AVP, Marketing - Pureology / Mizani / L'Oréal Technique Division: Professional Products Division Location: Hudson Yards, New York, NY Reports To: General Manager, Retail Brands

Who We Are

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility - to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, while leading the digital transformation of our industry through a customer-centric approach. Our brand portfolio includes Biolage, L'Oréal Professionnel, Kérastase, Redken, Matrix, Mizani, L'Oréal Technique, and Pureology.

What You Will Do

The Assistant Vice President (AVP) of Marketing is a strategic leader responsible for developing and executing the US marketing vision for Pureology, Mizani, and L'Oréal Technique. Reporting to the General Manager, the AVP oversees the full marketing ecosystem - including Product & Trade Marketing, Advocacy & Influence, and Merchandising - to drive sustainable, incremental growth and market share.

You will orchestrate a high-performing cross-functional team, leveraging Media, DDX (Digital Data Excellence), and Platform experts to create immersive consumer journeys. You will also serve as a key liaison between the US market and Global Brand teams, ensuring the US perspective is central to the global innovation pipeline.

Key Accountabilities

Strategic Vision & Brand Growth

• Omni-Brand Stewardship: Define and execute the marketing strategy for Pureology, Mizani, and L'Oréal Technique, balancing distinct brand identities across varying distribution priorities (Professional, Consumer, and D2C).
• Market Share Acceleration: Analyze market share gaps and consumer insights to identify white space opportunities, developing bold strategies to outperform the competition across both professional and consumer landscapes.
• Financial & Operational Rigor: Own the P&L impact of marketing initiatives; lead forecasting and demand planning to ensure executional excellence - on time and on budget.

Omnichannel & Commercial Excellence

• Retail Partner Synergy: Partner with PPD Sales leads to craft tailored growth plans for key accounts including Amazon, Ulta, Sephora, SalonCentric, and Pureology.com.
• Precision Merchandising: Deliver best-in-class merchandising strategies that enhance brand visibility and conversion across all professional and consumer touchpoints.
• Revenue Management: Set and optimize pricing strategies based on competitive benchmarking and brand positioning, navigating internal approval processes to meet market demands.

Consumer Engagement & Digital Innovation

• Digital Transformation: Lead the dotted-line strategy for Media, DDX, and Website platforms, ensuring data-driven precision in every launch activation.
• Content & Advocacy: Serve as a passionate brand storyteller, overseeing content, influence, and advocacy strategies that build community and drive brand love.
• Global Integration: Influence Global Brand teams by providing US-first insights on product development and launch needs, ensuring global innovations resonate with local consumers.

People Leadership & Collaboration

• Talent Development: Lead and inspire a direct team of 8, plus 3 dotted-line CDMO experts. Foster a culture of high performance, continuous learning, and career mobility.
• Cross-Functional Orchestration: Collaborate with Finance, Creative, Supply Chain, Education, and CDMO to align resources behind the brand mission.

What We Are Looking For

• 12+ years of progressively responsible experience in strategic marketing, branding, and product management.
• Exceptional financial acumen, including experience with budgeting and forecasting.
• Strategic thinker and effective communicator across all levels of the organization.
• Proven leadership skills with the ability to motivate, develop, and inspire teams.
• Demonstrated ability to build collaborative relationships across functions to successfully deliver on brand initiatives.
• Strong understanding of the digital ecosystem, including advocacy, influencer marketing, media, CRM, e-commerce, and content.
• Ability to travel domestically periodically (up to 25%).

What's In It For You

• Salary Range: $175,000 - $215,000 (The actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law)
• Competitive Benefits Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 days in office, 2 days remote)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & more)
• Company Perks (VIP access to L'Oréal's internal shop for discounted products, monthly mobile allowance)
• Learning & Development (Unlimited e-learnings, Lunch & Learn sessions, Mentorship Programs & more)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Mental Health & Wellness Programs

Our Commitment to Diversity & Inclusion

At L'Oréal, we believe that diversity fuels creativity and innovation. We are committed to building an inclusive workplace where all voices are heard, valued, and celebrated - regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, marital status, veteran status, or any other protected characteristic.

We actively seek to recruit, develop, and retain talents from all backgrounds, because we know that diversity of thought and experience makes us stronger as a company and better equipped to serve the diverse beauty needs of our consumers around the world.

Don't meet every single requirement? That's okay - we encourage you to apply anyway! You may be the right candidate for this role or another opportunity within our organization.

L'Oréal is an Equal Opportunity Employer. If you require a reasonable accommodation to apply for this position, please contact [email protected].