Senior Manager, Retail Marketing Operations

Lithia & Driveway is a leading automotive retailer, and they are seeking a Senior Manager for Retail Marketing Operations. This role leads a regional marketing team to enhance dealership performance through strategic marketing initiatives, customer loyalty programs, and data-driven insights.

Responsibilities

• Lead, coach, and develop a regional team of up to 10 Retail Marketing Operations Managers and Project Managers
• Foster a culture of accountability, collaboration, innovation, and continuous improvement
• Provide mentorship, performance feedback, and succession planning support
• Drive regional performance across customer loyalty, satisfaction, sales, aftersales growth, and profitability
• Own the effectiveness of marketing initiatives as reflected in key company metrics, including the Store Performance Scorecard and Customer Ecosystem Scorecard
• Partner with Regional Operational and Store Leaders to align marketing strategies with business goals
• Design and execute marketing strategies that strengthen long-term customer relationships
• Leverage Lithia’s internal technology and customer ecosystem tools to enhance retention and engagement
• Identify opportunities using customer data and measure success through loyalty and performance scorecards
• Build and maintain strong OEM relationships at both regional and national levels
• Align OEM initiatives with dealership marketing strategies to drive customer satisfaction and loyalty
• Guide teams using customer insights, analytics, and market intelligence
• Deliver data-driven recommendations based on customer behavior and performance trends
• Leverage emerging technologies to support personalized, targeted marketing efforts
• Partner with LAD Marketing teams and external agencies to develop impactful, customer-focused campaigns
• Measure and optimize campaign performance to maximize ROI
• Monitor market conditions and industry trends to continuously improve strategies
• Champion company initiatives and serve as a trusted resource for field teams and internal partners

Skills

• Bachelor's degree in Marketing, Business, Communications, Advertising, or equivalent experience
• Strong knowledge of automotive retail, dealership operations, and automotive marketing
• Experience with Google Analytics, CRM platforms, and Microsoft Office Suite
• Proven ability to analyze data and measure marketing ROI
• Strong organizational skills with exceptional attention to detail
• Ability to manage multiple priorities in a fast-paced environment

Benefits

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays & PTO
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs

Company Overview

• Lithia & Driveway is an automotive dealership network headquartered in Medford, Oregon. It was founded in 1968, and is headquartered in Medford, Oregon, USA, with a workforce of 10001+ employees. Its website is https://www.lithiadriveway.com/.