Worldwide OEM Marketing Specialist

Job Title - Worldwide OEM Marketing Specialist

Job Location - Austin-TX

Project Duration - 12 Months

Job Description -

THE ROLE

The Global OEM Marketing team is responsible for defining the strategy, priorities and marketing programs that support co-marketing efforts with OEM partners. The team works with stakeholders internally and externally, aligning business priorities and building co-marketing strategy, elevating awareness, consideration, and demand of Client PCs powered by Client. This role will be responsible for supporting Dell-led marketing plans, sales enablement, pre-launch, launch and post launch readiness and key partner marketing deliverables with Dell.

THE PERSON

The candidate will need to be prepared to jump in, take the lead and learn quickly, build relationships with Dell Alliance, Operations and Marketing teams and seek to understand the business, technology, and processes. You are not afraid to ask questions, roll up your sleeves and have a keen eye for details. Clear communication is a quality and building trust with Dell and internal stakeholders is your approach. You deliver what you commit to and are strong in managing multiple projects at the same time. You like to solve problems, be accountable, and have a continuous improvement mindset. You thrive on being highly organized, responsible, and self-motivated to meet challenging timelines

KEY RESPONSIBILITIES

• Own the day-to-day engagement with Dell Alliance and Dell cross functional teams on marketing plans, operations and activations.

o Collaborate and maintain annual marketing investment plan between Client and Dell.

o Manage and track OEM budgets, ensuring funding guidelines stipulated under the contract and terms are executed accordingly.

o Create, update and track Dell funding via spend analysis.

o Work effectively with Dell alliances for process optimizations, troubleshooting, and updates.

• Define, develop and maintain processes for reviewing marketing plans alongside Dell leads for Commercial and Consumer, tracking the plans in alignment to segment priorities, funding guidelines and compliance.

o Marketing Programs - Be a subject matter expert providing marketing and solutions support for both internal and external marketing programs. Maintain a dashboard of activities and manage marketing funds.

o Competitive Landscape – build and maintain competitive marketing landscape overview for use in aligning Marketing plan and investment focus.

o Awareness – while developing programs, marketing, and content, continually focus on awareness of the brand while driving customer acquisitions.

o Drive disciplined tracking of regional execution with KPIs tied to measurable marketing-funded outcomes

o Maintain quarterly Hero Programs initiative, including nominations, tracking, KPI reporting and rollout to internal and external stakeholders.

• Setup, negotiation and implementation of program operation processes in alignment with Dell’s Operation Process Work with internal teams across OEM Marketing, Legal, Finance, Marketing Ops, Sales to drive over-all marketing partner efficiency
• Put together all Dell led sales enablement and marketing assets for both Commercial and Consumer for internal roll out and amplification

o Tracking and reporting on Dell led assets with Dell Stakeholders.

o Partner with sales teams to determine specific pain points and needs which can then be addressed with Dell and Client

• Timeline Management: Define, create and maintain project timelines ensuring all tasks are completed on schedule

o Develop comprehensive global calendar capturing key events, product launches, and major milestones to enable alignment and proactive planning across all stakeholders.

• Communication: Provide regular updates to stakeholders and management, addressing their concerns, and managing expectations
• Risk Assessment: Identify potential risks and develop mitigation plans to address issues as they arise
• Create strong links and relationships between across cross functional teams

PREFERRED EXPERIENCE

• Self-motivated and prepared to jump in and lead
• Polished executive communication; ability to communicate optimally with all levels of the organization and dedication to meet customer satisfaction and business objectives
• A proven track record of keeping projects on schedule
• Strong background in business planning, project management and marketing fundamentals (Budget and contract management experience)
• A strong and in depth understanding of OEM marketing and sales structure and their ways of operations
• Ability to meet challenging timelines
• Continuous improvement mindset
• Creative problem solving and accountability
• Attention to detail, Sharp, responsible, and highly organized
• Ability to plan and prioritize multiple tasks effectively

ACADEMIC CREDENTIALS

• Bachelor’s Degree in Business or Marketing preferred