Sr Manager - eCommerce & Digital Shelf

Sr Manager - eCommerce & Digital Shelf

Work Mode: Onsite

Location: Onsite, 4 days per week – Kohler, WI

Opportunity

The Senior Manager, eCommerce & Digital Shelf leads Kohler’s marketing strategy for digital commerce growth, governance, and capability acceleration across all digital channels — including owned sites, retailer partners, marketplaces, and connected commerce (such as Agentic & social selling).

This role combines strategic leadership and operational excellence — driving measurable eCommerce growth today while building the systems, analytics, and capabilities needed for tomorrow’s success.

The Senior Manager leads IMAP Policy Strategy, Authorized Seller and Marketplace Governance, and the optimization of brand presentation and sales performance in collaboration with Sales and strategic digital commerce partners.

They also lead Kohler’s Digital Shelf Capability Roadmap and Test-to-Learn Framework, ensuring innovation, AI adoption, and analytics maturity continually advance Kohler’s competitive position.

Primary Responsibilities

1. IMAP Policy Strategy & Authorized Seller Governance

• Lead Kohler’s IMAP Policy Strategy, setting standards and governance frameworks that protect brand equity, pricing integrity, and channel profitability.
• In partnership with Sales, oversee Authorized Seller and Marketplace Governance, ensuring a consistent, premium customer experience across all digital points of sale.
• Develop mechanisms to monitor and enforce authorized seller policies and marketplace controls.
• Collaborate cross-functionally with Legal, Sales, and Channel teams to ensure compliance, alignment, and transparency across seller partnerships.

2. Strategic Seller & Sales Collaboration

• Partner closely with Sales leadership and strategic digital commerce partners (e.g., key retailers, marketplaces, and direct fulfillment accounts) to optimize the customer experience, drive conversion, and strengthen brand presentation.
• Lead joint planning and performance reviews with priority digital sellers, aligning on merchandising, promotions, and data sharing to improve sell-through and customer satisfaction in partnership with Sales.
• Act as the cross-functional conduit between external partners, Sales, IT, Marketing, and Category Strategy teams to ensure strategic alignment in digital channel execution.

3. eCommerce Growth & Digital Shelf Leadership

• Lead an integrated eCommerce strategy across owned, retailer, and marketplace channels to drive profitable sales growth and brand differentiation by partnering with Sales, Category Management, and Supply Chain to optimize product availability, digital execution, and fulfillment efficiency across all routes to market.
• Define & test potential strategic enablers that improve visibility, discoverability, and conversion performance for Kohler’s digital portfolio driven by AI & product availability.

4. Capability Acceleration & Innovation Leadership

• Own Kohler’s Digital Shelf Capability Roadmap, identifying tools, workflows, and partnerships to advance digital maturity.
• Lead the Digital Shelf Test-to-Learn Program, piloting and scaling innovations such as AI-driven content optimization, 3D/AR visualization, and agentic commerce.
• Partner with IT, Data, and Marketing Operations to ensure emerging capabilities are scalable and integrated into core workflows.
• Establish governance and adoption frameworks that ensure sustainable capability deployment.

5. Team Leadership & Cross-Functional Enablement

• Lead and mentor a cross-functional team of specialists in AI enablement and product enablement.
• Foster alignment across Marketing, Sales, Supply Chain, and Category teams to accelerate execution and remove operational barriers.
• Build a high-performing culture focused on innovation, accountability, and continuous improvement.

Skills/Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 8+ years of progressive experience in eCommerce, Channel Marketing, or Digital Operations, preferably within a multi-channel or global brand environment.
• Proven success leading digital commerce strategy, marketplace governance, or IMAP policy management.
• Deep understanding of digital shelf optimization, analytics, and fulfillment enablement.
• Strong cross-functional leadership skills, capable of aligning Sales, Marketing, and Operations toward shared digital objectives.
• Experience building and scaling new digital or AI-driven capabilities preferred.

Travel

• Travel to customers, suppliers, trade shows and in-market events as needed, approximately 10-25%.

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Why Choose Kohler?

We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us

It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact [email protected]. Kohler Co. is an equal opportunity/affirmative action employer.