Real Estate Digital Marketing Manager

Digital Marketing Manager

Company: HOUZEE REALTORS

Industry: Real Estate

Location: SVH 83 Metro street, Sector 83, Gurugram, Haryana - 122004

Employment Type: Full-Time

Job Overview

We are looking for a Highly creative and data-driven Digital Marketing Manager to lead and manage the company's digital marketing initiatives. The candidate will be responsible for generating high-quality real estate leads, managing online campaigns, building brand presence, and improving digital conversions across all platforms.

Key responsibilities

1. Digital Campaign Management

a. Plan, Execute, and optimize paid digital campaigns on Google ads, Facebook, Instagram and other platforms.

b. Monitor campaign performance and improve ROI and cost per lead (CPL).

2. Lead Generation

a. Create lead generation funnels for real estate projects.

b. Generate qualified property inquiries through PPC, social media ads, and landing pages.

3. Social Media Marketing

a. Manage company profiles on Instagram, Facebook, LinkedIn, and YouTube.

b. Plan engaging content such as property reels, project videos and promotional posts.

4. SEO and Website Management

a. Improve organic search rankings through SEO strategies.

b. Optimize website pages for traffic, conversion, and user experience.

5. Performance Analysis

a. Track marketing performance using Google Analytics, Meta Ads Manager, and CRM tools.

b. Prepare weekly and monthly marketing reports.

6. Brand Building

a. Develop strategies to enhance the online brand presence of the company.

b. Coordinate with the designers, content creators and sales team.

7. Marketing Automation

a. Implement email marketing, WhatsApp campaigns and remarketing stratigies.

Required Skills

• Strong knowledge of Google Ads, Meta Ads (Facebook and Instagram).
• Experience in Real Estate lead Generation.
• SEO & SEM expertise.
• Knowledge og Google Analytics & marketing automation tools.
• Landing page optimization.
• Content Strategy and social media marketing.
• Strong analytical and communication skills

Preferred Qualification

Bachelor's or Master's degree in marketing/business/marketing.

Experience working in Real Estate, Property Portals, or PropTech Companies.

Certification in Google Ads or Digital Marketing.

Key Performance Indicators

Cost Per Lead (CPL)

Lead to site-visit conversion rate

Website traffic growth

Campaign ROI

Social Media Engagement

Job Types: Full-time, Permanent, Fresher

Pay: ₹15,534.17 - ₹63,774.62 per month

Work Location: In person