Director, Digital Marketing - EPM

About Us: insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com. Job Description: About the Role As Director of Digital Marketing for our EPM Suite business, you will own the complete digital strategy and execution for a high-growth portfolio generating significant ARR. You will manage a multi-million-dollar digital marketing budget while driving pipeline generation, customer acquisition, and market share growth in a competitive landscape that includes platform players like OneStream, Anaplan, and emerging AI-driven competitors. Reporting to the VP of Marketing for EPM, you will partner closely with Sales, Product Marketing, Customer Success, and cross-functional marketing teams to align digital investments with business objectives. Your success will be measured by achieving aggressive YoY growth targets through digital-sourced pipeline, marketing-attributed bookings, conversion rate optimization, and efficient customer acquisition costs. Digital Strategy & Execution Paid Media Leadership • Own the complete paid media strategy across Google Ads, LinkedIn, display, programmatic, and emerging channels for the EPM business unit and sub-regions • Manage agency relationships to ensure strategic alignment, campaign excellence, and optimal ROI across all paid channels • Develop audience segmentation strategies that align with ABM frameworks and target accounts • Design channel mix strategies that balance brand awareness, demand generation, and pipeline acceleration • Evaluate and recommend channel expansion opportunities based on market dynamics and competitive landscape Performance & Optimization • Establish and achieve specific digital MQL, pipeline, and bookings goals aligned with broader EPM business objectives • Build comprehensive A/B testing frameworks to continuously optimize campaign performance across channels • Analyze performance metrics across the funnel, providing regular insights and recommendations to VP Marketing and senior leadership • Implement attribution models connecting digital investments to revenue outcomes • Drive continuous improvement in cost-per-lead, cost-per-opportunity, and overall marketing efficiency metrics SEO & Organic Strategy • Collaborate with shared SEO and web teams to develop EPM-specific content strategies and technical optimization priorities • Oversee website optimization efforts to enhance user experience and increase conversion rates • Partner with content and product marketing teams to ensure SEO best practices are embedded in all digital content Cross-Functional Leadership & Collaboration Agency & Vendor Management • Serve as primary relationship owner for digital marketing agencies and technology vendors • Develop agency briefs, establish performance expectations, and conduct quarterly business reviews • Negotiate contracts and scope of work to maximize value and partnership effectiveness • Ensure agency partners deeply understand EPM buyer personas, competitive dynamics, and business priorities Internal Partnerships • Partner with Product Marketing to translate product positioning and messaging into high-performing digital campaigns • Collaborate with Sales leadership on pipeline targets, account-based strategies, and sales enablement for digital programs • Work closely with Revenue Operations to ensure proper lead routing, attribution, and performance measurement • Align with regional field marketing teams to amplify digital efforts with integrated campaigns • Coordinate with shared marketing services teams (Web, SEO, Social, Marketing Automation) to execute cohesive strategies Strategic Stakeholder Management • Present digital strategy, performance, and recommendations to VP Marketing and CMO in regular business reviews • Communicate digital insights and competitive intelligence to inform broader marketing strategy • Represent digital marketing in cross-functional planning for product launches, major campaigns, and strategic initiatives Marketing Technology & Data Platform Expertise • Leverage marketing technology stack including Salesforce, Pardot, Google Analytics, Google Ads, LinkedIn Campaign Manager, and ABM platforms • Partner with Marketing Operations to optimize platform configurations, integrations, and automation workflows • Stay current on emerging technologies and recommend investments that provide competitive advantage Data-Driven Decision Making • Build dashboards and reporting framewor