Marketing Operations Expert

Company

Highmark Health

Job Summary

Join our dynamic team at Highmark Health as a Marketing Operations Expert! In this crucial role, you will oversee and provide expertise in the development of marketing materials for an assigned business line. Your responsibilities will include the timely creation, management, and optimization of strategic marketing and communication materials, ensuring they align with compliance and data accuracy standards. You will also set up campaigns for detailed tracking and analysis, collaborating closely with the team to meet our growth and retention goals.

This position offers flexibility for hybrid or remote work arrangements. If you live within 50 miles of an office, you will be required to be onsite three days a week (Tuesday, Wednesday, Thursday).

Essential Responsibilities

• Lead the operational planning of cohesive marketing campaigns. (25%)
• Act as a marketing operations subject matter expert for your designated business line, consulting with stakeholders to develop and plan materials. (20%)
• Maintain status reporting to ensure transparency regarding project priorities and progress for all stakeholders. (15%)
• Organize and facilitate internal and cross-functional meetings to drive successful campaign execution (kickoffs, status updates, retrospectives, etc.). (15%)
• Collaborate with agency and vendor partners to optimize processes and workflows across the team. (15%)
• Work with the team to establish timelines and priorities for strategic planning and campaign execution to align with business needs. (15%)
• Represent the Marketing Operations team in cross-functional meetings. (5%)
• Collaborate with Procurement and vendors to execute contracts effectively. (5%)
• Assist in the production of materials, including project planning, version control, vendor data testing, and proofing. (5%)
• Ensure materials meet compliance and accuracy standards based on government contracts and marketing guidelines. (5%)
• Perform other duties as assigned or requested.

Education

Required

• Bachelor's Degree in Business, Marketing, Communications, English, Health Policy, or a related field OR 6 years of related and progressive experience in lieu of a Bachelor's.

Experience

Required

• 3 years in Marketing Communications or Campaign Development, Execution, or Management.

Preferred

• Experience using technology, tools, and AI in a marketing role.

Skills

• Excellent verbal and written communication skills.
• Strong stakeholder management abilities.
• Project management expertise.
• Proactive in adopting and learning new marketing technologies, tools, and AI-powered platforms.

Travel Requirement

0% - 25%

Physical and Mental Demands

This position can be office-based or remote. It requires occasional teaching or training of others. Travel from the office to other work sites is rare.

Compliance Requirement

All employees must adhere to ethical and legal standards as set forth in the company's code of business conduct and policies, ensuring that all sensitive information is protected according to the HIPAA guidelines and company policies.

Pay Range Minimum: $57,700.00

Pay Range Maximum: $107,800.00

The base pay is determined by a variety of factors, including qualifications, experience, and market considerations. This range may not reflect geographic differentials that Highmark might apply in some locations.

Highmark Health prohibits discrimination based on protected veteran status or disability and ensures compliance with federal and state regulations. We are committed to accessibility and encourage interested applicants to reach out if they require assistance during the application process.

Req ID: J277639