Conversion Rate Optimisation Specialist

This is a performance killer role, not a "social media poster

" Here's the tight version

ROLE

D2C Growth & Conversion Specialist (Philippines)

Brand

LOFB (Premium FMCG / Lifestyle)

We need to hire a results-driven digital growth operator — not an agency talker, not a content dabbler.

You must know how to

get attention → stop the scroll → drive action → convert to real $$ sale.

CORE MISSION OF THE ROLE

Turn traffic ( which you will build ) into paying D2C customers through elite execution across SEO, social, Shopify funnels, and conversion-driven content.

YOU MUST BE ABLE TO PROVE YOU HAVE DONE THIS BEFORE

Candidates must show real examples from prior roles where they:

• Built eyeballs / reach from scratch
• Created content that stopped the scroll
• Used high-converting CTAs to drive action
• Converted traffic into actual online sales (not just engagement)
• Worked in FMCG, beverage, food, or lifestyle brands

REQUIRED SKILL SET

• SEO — on-page, technical, keyword intent, traffic growth
• Social media growth — content strategy + performance mindset
• Shopify expertise (MANDATORY)

– Conversion funnels

– PDP optimisation

– Checkout optimisation

– Upsells / bundles / AOV lifts

• Online consumer psychology
• CTA strategy — landing pages, ads, PDPs
• Canva (fast execution of marketing visuals)
• Website management (Shopify backend confidence)
• Understanding of paid + organic traffic interplay

WHAT WE CARE ABOUT (NOT VANITY METRICS)

We care about

Conversion rate increases

Revenue growth

AOV improvement

Funnel performance

Sales from traffic

We do not care about

Likes

Impressions without sales

"Brand awareness" with no conversion

YOU ARE A FIT IF

• You think like a growth operator, not a content assistant
• You obsess over testing, data, and optimisation
• You know how to move someone from scroll → click → checkout
• You can show before/after performance proof

NOT FOR YOU IF

• You are only a designer
• You only schedule posts
• You have never worked on Shopify conversion
• You cannot show actual , real, measurable and proven sales impact directly resulting from what you did…

This role is about execution, conversion, and revenue — not theory.

Contract duration of 1 to 3 months. with 30 hours per week.

Mandatory skills

Conversion Rate Optimization, Lead Generation, Shopify, Ecommerce, Internet Marketing, Landing Page, B2C Marketing, Consumer Goods