Growth Marketing Director

Din Tai Fung (DTF), a globally acclaimed culinary icon renowned for the art of Xiao Long Bao, is on a mission to create first-class dining experiences through its unwavering commitment to excellence in food, service and ambiance. Founded in 1972, the Michelin-recognized restaurant brand continues to be family-owned and passed down through generations, with more than 165 locations in 13 countries worldwide. Since its founding, Din Tai Fung has become synonymous with quality and consistency and known for its warm hospitality and delicacies with authentic flavors. Din Tai Fung has 16 U.S. locations to-date, offering an upscale yet inviting cultural dining experience for everyone, for any occasion.

DIN TAI FUNG RESTAURANTS

Job Title: Growth Marketing Director

Compensation: $157,000 - $204,000 Annual Salary

The base salary or hourly wage range for this role will vary based on multiple factors, including but not limited to prior experience, relevant expertise, current business needs, and market factors. Range is not inclusive of potential bonus or benefits. Your recruiter can share more information about the salary range and other factors during the hiring process.

Location: Hybrid, Din Tai Fung - Corporate Office in Arcadia, California

About Us

Din Tai Fung (DTF) is a globally celebrated, family-owned restaurant brand founded in 1972 and internationally renowned for its iconic Xiao Long Bao. With more than 170 locations across 13 countries including 20 in North America. DTF is Michelin-recognized and admired for its uncompromising quality, authentic flavors, and warm, gracious hospitality. Each location delivers an elevated yet inviting cultural dining experience designed to delight guests on any occasion.

Benefits and Perks

• Competitive Pay & Benefits
• Employer Contribution for individuals and eligible dependents' medical insurance
• Dental, Vision, and Life Insurance
• Health Savings Account (HSA)
• Commuter Spending Accounts
• 401(k) Plan with company match
• Employee Assistance Program
• Discounts through BenefitHub
• Employee Meal Discounts
• Paid Time Off (PTO) to support work-life balance (accrued based on length of service)
• Paid Sick Leave (PSL) to care for your health or loved ones
• Quarterly Wellness Days - extra time off to recharge every season
• Bonus Eligible
• Opportunities for growth; we love promoting within

About the Role

The Growth Marketing Director leads performance-driven strategies that accelerate revenue, strengthen guest acquisition and retention, and optimize digital and in-restaurant marketing. This role partners closely with the Brand Marketing Team to ensure all marketing efforts are aligned with our Purpose, Mission, and Values while delivering on the brand's= A newly created function, this team encompasses CRM, paid media, lifecycle marketing, off-premise business growth, beverage business, and location specific sales-driving initiatives, ensuring campaigns are data-informed and results-focused. The ideal candidate has strong analytical and financial acumen, translates performance insights into actionable plans, and brings a process-driven, solutions-oriented approach to scaling efficient and measurable business growth.

Responsibilities

• Develop and lead data-driven acquisition and lifecycle marketing strategies and campaigns across CRM, paid media, and digital channels to accelerate revenue growth and guest engagement. Oversee agency and platform partners, own performance results, and collaborate with Brand Marketing to ensure campaigns align to brand standards and deliver measurable business impact.
• Partner with the Brand Marketing Director on new restaurant opening strategy and planning, owning demand generation, paid media activation, CRM, performance forecasting, and measurement. Lead all performance components from pre-launch through post-launch to maximize traffic, reservation demand, and long-term guest value.
• Develop and lead sales-driving local restaurant marketing initiatives, applying market insights, guest data, and competitive intelligence to target demand, optimize conversion, and drive revenue across all locations. Partner with Brand Marketing to ensure alignment with brand storytelling and guest experience goals.
• Oversee beverage strategy in partnership with culinary and operations, including experimentation, pricing, promotions, and performance analysis to ensure the category contributes meaningfully to traffic, check average, and overall sales growth.
• Oversee beverage strategy in partnership with culinary and operations, including experimentation, pricing, promotions, and performance analysis to ensure the category contributes meaningfully to traffic, check average, and overall sales growth.
• Lead long-term growth strategy and performance optimization for off-premise channels, including delivery, takeout, and marketplace partnerships, to drive incremental sales and guest acquisition.
• Lead, develop, and mentor a high-performing growth marketing team, fostering analytical rigor, experimentation, accountability, and a performance-driven mindset aligned with company priorities and values.
• Oversee the gift card program across channels, optimizing promotions, distribution, and seasonal campaigns to drive incremental revenue and guest acquisition.

Job Requirements

• 15+ years of experience in retail, restaurant or hospitality marketing, with a proven track record of leading multi-channel campaigns and teams from planning through launch and 6+ years in sr. leadership and function lead roles
• Bachelor in Marketing, Business Administration or related field required.
• Strong project management skills and ability to lead cross-functional initiatives in a fast-paced, deadline-driven environment.
• Exceptional analytical skills, with the ability to define KPIs, measure performance, manage budgets, and translate insights into actionable strategies that drive sustainable growth.
• Ability to develop business cases, forecast performance, and apply data-driven decision-making to optimize campaigns, channels, and investments.
• Detail-oriented and highly organized, with the ability to work independently and manage multiple priorities.
• Experience developing and executing on CRM, paid media and/or lifecycle marketing, with a focus on experimentation, accountability, and continuous improvement
• Experience leading creative
• Experience leading social media strategy and growth

NOTE: This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position. Employees will be required to perform any other job-related duties assigned by their supervisor.

Din Tai Fung is an E-Verify and Equal Opportunity Employer and complies with the Fair Chance Initiative.

Din Tai Fung is an Equal Employment Opportunity Employer - M/F/D/V. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

As part of our hiring process, Din Tai Fung uses E-Verify to confirm employment eligibility for all newly hired employees. E-Verify is an internet-based system that allows employers to compare information from an employee's Form I-9 to the U.S. Department of Homeland Security and Social Security Administration records. This verification confirms an employee's eligibility to work in the United States. Din Tai Fung complies fully with all Equal Employment Opportunity laws, ensuring no discrimination based on national origin or citizenship status. Din Tai Fung is committed to employing only individuals who are authorized to work in the United States and who comply with applicable immigration and employment law. As a condition of employment, every individual must provide satisfactory evidence of their identity and legal authority to work in the United States. If the employee cannot verify their right to work in the United States within the time permitted by laws, the Company will be required to terminate their employment immediately. To learn more about E-Verify, please visit: https://www.e-verify.gov/employees.

Applicants must be 18 years or older.

Equal Opportunity Employer

Din Tai Fung North America is an Equal Employment Opportunity Employer. We are committed to creating an inclusive environment and welcome all qualified applicants, regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, or any other protected status, in accordance with applicable federal, state/provincial, and local laws.

U.S. Employment Eligibility

In the United States, Din Tai Fung North America participates in E-Verify to confirm work authorization for all new hires. To learn more, please visit: https://www.e-verify.gov/employees.

Employment Type: FULL_TIME