Digital Content Coordinator

Job Title: Digital Content Coordinator

Department: Advancement

Reports To: Director of Marketing and Communications

Pay Rate: $48,000-$55,000

Work schedule: Variable including weekends and evenings.

Prepared/Revised Date: 12/2025

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Job Summary: The Digital Content Coordinator is a one-year contract role that plays a key role in shaping CMA’s digital presence by creating, publishing, and engaging with content that reflects the museum’s mission and voice. This position supports day-to-day content creation, social media posting, and community engagement. The coordinator develops original visuals, videos, and written content that highlight exhibitions, programs, and events—helping audiences connect with art and the museum in meaningful and authentic ways.

Key Responsibilities

Content Creation

Draft, edit, and publish daily posts, stories, and short videos across CMA’s social platforms (Instagram, Facebook, X, LinkedIn, YouTube), in coordination with the Digital Marketing Manager.
Lead digital planning for CMA at The Pizzuti.
Capture and edit short-form video content for Reels and other platforms.
Draft monthly blog posts and website stories that spotlight exhibitions, artists, and behind-the-scenes moments.
Assist with photo and video shoots; maintain organized content calendars.
Develop consistent, templated IG stories that serve specific goals and audiences.

Community Engagement

Monitor and respond to comments, messages, and tagged content to foster dialogue and engagement.
Identify, audit, and elevate user-generated content weekly.
Engage with peer institutions, artists, and community partners to strengthen digital relationships.
Support special initiatives such as store promotions, events, and community partnerships.

Website & Email Support

Update CMA’s website with current exhibitions, events, and press releases.
Support email campaigns through content layout, image selection, proofreading and distribution.

Analytics & Reporting

Track engagement metrics weekly; share highlights and insights with the Digital Marketing Manager.
Recommend ways to boost performance through creative experimentation.

Event Support

Attend exhibition openings, community days, and programs to capture live content.
Coordinate live social coverage and real-time storytelling.

Community Ambassador

Represent CMA within the Short North community through visibility and partnership opportunities.
Participate in monthly Gallery Hop activities and amplify Experience Columbus collaborations.
Help expand relationships with local partners and cultural organizations.
Support on-the-ground promotion efforts through flyer distribution and local engagement.
Assist with distributing print flyers and other promotional materials in the community and Short North district.

Asset Management

Tag and organize photo/video files and maintain content archives.
Manage the Canva account including permissions & needs
Other duties as assigned.

Qualifications

Bachelor’s degree in Communications, Marketing, Art, or related field; equivalent experience accepted.
1–3 years of experience in social media, content creation, or digital marketing.
Excellent written communication and visual storytelling skills.
Strong photography and videography skills, including capturing and editing content for digital platforms.
Experience with Canva or Adobe Creative Cloud; basic video editing proficiency.
Understanding of social media trends, algorithms, and best practices.
Familiarity with Google Analytics and scheduling tools (Hootsuite/ Meta Business Suite).
Enthusiasm for art, design, and connecting with diverse communities.

Core Competencies

Creative thinker and storyteller
Excellent attention to detail
Strong interpersonal and teamwork skills
Proactive and adaptable in fast-paced environments
Passion for the arts and digital innovation