Director, Marketing

Benefits Overview

A career at CoBank can offer you the opportunity to make a personal impact on the people and communities where we do business. In order to be the best, we hire the best!

Benefits Offered by CoBank

• Careers with a purpose
• Time-Off Packages, 20 days of vacation, 10 paid sick days and 11 paid holidays
• Competitive Compensation & Incentive
• Hybrid work model: flexible arrangements for most positions
• Benefits Packages, including Medical, Dental and Vision coverage, Disability, AD&D, and Life Insurance
• Robust associate training and development with CoBank University
• Tuition reimbursement for higher education
• Outstanding 401k: up to 6% matching and additional 3% non-elective contribution & Student Loan Match
• Community Impact: United Way Angel Day, Volunteer Day and Associate Directed Contribution
• Associate Resource Groups: creating a culture of respect and inclusion
• Recognize a fellow associate through our GEM awards

Job Description

The Director of Marketing provides strategic leadership and hands‑on execution to advance the company's integrated marketing communications, with a strong emphasis on digital marketing and marketing technology. This role leads a collaborative team and partners closely with business and sales leaders to define meaningful performance metrics, build effective marketing plans, drive demand generation and position the bank as a high-quality provider of financial services to rural industries. The Director owns and optimizes the bank's core digital marketing platforms, including the website, marketing automation, analytics and social media channels. They are responsible for establishing a scalable lead pipeline, developing analytics frameworks, and ensuring data‑driven decision‑making across the marketing function. Working in partnership with communications and brand peers, the director ensures message clarity, brand consistency, and integrated campaign execution across all channels—digital, print, and experiential.

Essential Functions

• Develops and executes integrated marketing strategies that align with business objectives and drive qualified lead generation across digital and traditional channels, including web, email, social (organic and paid), and targeted campaigns.
• Defines and manages the lead‑generation and lead‑management framework—including scoring, routing, lifecycle stages, and feedback loops—in partnership with the line of business.
• Owns and optimizes the digital marketing technology stack—including the website and CMS, Marketing Cloud marketing automation, analytics platforms, and social channels—to ensure a seamless, scalable demand‑generation engine.
• Serves as the primary marketing partner to all business units, collaborating on messaging, campaign planning, sales tools, and performance metrics to ensure alignment and impact.
• Oversees the development and delivery of sales‑enablement tools—including brochures, fact sheets, case studies, white papers, presentations, and digital assets—to support business development and customer engagement.
• Leads the bank’s advertising strategy across print and digital channels, ensuring alignment with brand standards, audience targeting, and campaign objectives to maximize visibility and engagement.
• Administers and optimizes Marketing Cloud, including journey design, automations, segmentation, data extensions and governance.
• Oversees the strategy, development, and optimization of landing pages to support lead generation, conversion rate improvement, and an effective customer experience.
• Develops marketing analytics frameworks and dashboards that measure performance, pipeline impact, and customer behavior, supporting data‑driven decision‑making across the function.
• Maintains efficient project management processes to ensure timely execution, cross‑functional alignment, and consistent delivery of high‑quality marketing outputs.
• Monitors and analyze campaign performance, operational and lead‑pipeline metrics; analyze results; and use insights to refine strategies, optimize the marketing funnel, and improve ROI across all channels.
• Leads, coaches, and develops a collaborative marketing team responsible for digital and traditional campaign execution, content development, and marketing project coordination, ensuring high performance and continuous skill growth.
• As a people manager at CoBank, you will be expected to manage and lead associates. Responsibilities include, but are not limited to, associate performance management, talent strategy, workforce planning, change management, conflict resolution, and relationship management. You will drive and be accountable for the team’s development, alignment with the division’s objectives, as well as with CoBank’s strategy and mission.

Education

• Bachelor's Degree in Marketing or a related field required

Work Experience

• 12 years of experience in marketing communications, digital marketing, or related disciplines, preferably in a corporate environment required
• 5 years of people management experience required
• Prior Experience supporting or leading go‑to‑market planning in partnership with business stakeholders. required
• Prior Experience with data‑driven decision‑making and marketing analytics tools such as Google Analytics, Salesforce reports, and marketing attribution frameworks. required
• Demonstrated ability to lead, mentor, and develop a high‑performing team; proven success managing complex projects and influencing senior stakeholders across business units, sales, and product teams.
• Deep understanding of integrated marketing strategy, spanning digital, print, experiential, and demand‑generation channels.
• Expertise in demand generation, lead nurturing, and marketing automation platforms—preferably Salesforce Marketing Cloud—including hands‑on experience with journey building, automations, segmentation, and platform optimization.
• Strong grasp of content strategy, message development, and customer‑journey mapping across multiple audiences and product lines.
• Ability to define KPIs, interpret marketing performance data, build dashboards, and use insights to optimize campaigns and improve ROI.
• Demonstrated ability to maintain brand consistency and message clarity across all channels and customer touchpoints.
• Expert technical fluency with marketing technologies, with the ability to evaluate, implement, and optimize tools within the marketing stack.
• Ability to operate effectively in a hands‑on, fast‑moving, small‑team environment.

Physical Exertion Details

Sedentary Exerting up to 10 pounds of force occasionally (Occasionally: activity or condition exists up to 1/3 of the time) and/or a negligible amount of force frequently (Frequently: activity or condition exists from 1/3 to 2/3 of the time) to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Travel Requirement Details

Regular Travel occurs on a consistent basis (typically, once a week or every other week).

About CoBank

The typical base pay range for this role is between $158,700 - $195,200. Compensation may vary based on individual job-related knowledge, skills, expertise, and experience. This position is eligible for a discretionary annual incentive program driven by organization and individual performance. The listed salary, other compensation and benefits information is accurate as of the date of this posting. This job will be posted for a minimum of five (5) business days or until the position is filled. CoBank reserves the right to adjust compensation for all positions and to modify or discontinue benefits programs at any time in its sole discretion, subject to applicable law.

CoBank is a cooperative bank serving vital industries across rural America. The bank provides loans, leases, export financing and other financial services to agribusinesses and rural power, water and communications providers in all 50 states. The bank also provides wholesale loans and other financial services to affiliated Farm Credit associations serving more than 76,000 farmers, ranchers and other rural borrowers in 23 states around the country. CoBank is a member of the Farm Credit System, a nationwide network of banks and retail lending associations chartered to support the borrowing needs of U.S. agriculture, rural infrastructure and rural communities. Headquartered outside Denver, Colorado, CoBank serves customers from regional banking centers across the U.S. and also maintains an international representative office in Singapore.

REASONABLE ACCOMMODATION

We are committed to ensuring that our online application process provides an equal employment opportunity to all applicants, including qualified individuals with disabilities. If you are an applicant with a disability, or are assisting an applicant with a disability, and require accessibility assistance or would like to request a reasonable accommodation for any aspect of the application process, including completing an application, interviewing, or otherwise participating in the employee selection process, please submit a request by emailing [email protected]. Include your contact information and specific details about your requested accommodation.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

CoBank is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or status as a protected veteran.