Performance Marketing Specialist

Performance Marketing & SEO Specialist

Reading (Hybrid) | £40-45k + Benefits

A fast-growing digital transformation and technology consultancy is looking for a Performance Marketing & SEO Specialist to help accelerate digital growth and lead generation across global B2B markets

.This role is ideal for someone who thrives on data-driven marketing, paid media optimisation, and advanced SEO strategies and wants to work in a collaborative environment where digital performance directly impacts business growth

.The Role You will take ownership of PPC and SEO strategy, driving high-quality lead generation through multi-channel campaigns. Working closely with the marketing team, you’ll optimise paid campaigns, improve organic visibility, and ensure websites and landing pages are built for conversion

.Key Responsibilities Paid Media & Campaign Managemen

• tPlan, manage and optimise PPC campaigns across Google Ads and Microsoft Advertisin
• gSupport paid social campaigns (LinkedIn Ads) targeting B2B and technology audience
• sConduct keyword research, audience segmentation, A/B testing and optimisatio
• nProvide performance reporting and insights to stakeholder

s

SEO, GEO & AEO Strate

• gyDeliver technical, on-page and off-page SEO improvemen
• tsImplement schema, structured data and answer engine optimisati
• onConduct SEO audits, keyword research and competitor analys
• isManage link-building initiatives and content optimisati

on

Website & Content Optimisat

• ionWork with marketing and development teams to optimise website performa
• nceBuild SEO and CRO-focused landing pa
• gesMaintain site structure, content governance and CMS upda

tes

Analytics & Perform

• anceTrack and report on SEO and PPC
• KPIsEnsure accurate tracking and attribution across chan
• nelsIdentify new opportunities to improve digital perform

ance

Collabor

• ationWork closely with marketing, product and commercial
• teamsSupport integrated campaigns across the digital ecos
• ystemCoordinate with agencies and freelancers where req

uired

What We’re Looki

ng For

Es

• sentialExperience managing Google Ads PPC ca
• mpaignsExperience running LinkedIn Ads or B2B paid social ca
• mpaignsStrong understanding of SEO best practice (technical, on-page & of
• f-page)Knowledge of retargeting and remarketing str
• ategiesExperience with GA4 and performance an
• alyticsExperience using a CMS for website content man
• agementAbility to manage multiple projects and deliver

results

D

• esirableB2B digital marketing experience (technology, SaaS, or professional s
• ervices)Experience with Salesforce o
• r PardotUnderstanding of conversion optimisation and lead generation
• funnelsBasic HTML/CSS k
• nowledgeFamiliarity with AI tools for marketing opti
• misationWhat’s on OfferCompetitiv
• e salaryHybrid working model (Reading
• office)Private he
• althcare25 days annu
• al leaveFast-growing, collaborative environment with strong career progression oppor

tunities