Digital Marketing Manager (Golf & Sales)

Position Overview

Ready to drive dynamic digital campaigns for one of the premier golf destinations in the U.S.? At BOYNE Golf, we're looking for a creative and data-driven Digital Marketing Manager to join our passionate team. This full-time, year-round role offers a chance to promote our world-class golf courses while enjoying the flexibility of a hybrid work environment. At BOYNE Golf, we pride ourselves on providing unforgettable experiences across our 11 golf courses at three resorts in beautiful Northwest Michigan, including recognitions such as the 2019 National Golf Course Owners Association's Course of the Year and features in Golfweek's Top 200 Resort Courses. Join us to showcase legendary courses and the natural beauty of Northern Michigan while creating innovative digital campaigns.

Key Responsibilities

• Collaborative Strategy Development: Partner with the golf management team to brainstorm and implement revenue-generating marketing programs.
• Content Creation & Execution: Develop email and social media content calendars, and create compelling campaigns using Adobe Dreamweaver and Photoshop.
• Customer Segmentation & Targeting: Build and segment customer lists, and design drip and nurture campaigns to guide customers along their journey.
• Testing & Optimization: Ensure all emails and landing pages are optimized across devices and platforms (desktop, mobile, tablet), and test for functionality (Gmail, Outlook, etc.).
• Campaign Analysis: Dive into analytics to evaluate campaign performance, and recommend improvements based on real-time data.
• Quality Assurance: Ensure all campaigns align with BOYNE Golf's brand standards, proofreading for clarity, grammar, and accuracy.
• Social Media Advertising: Design eye-catching social media ads and sales collateral to boost brand visibility.
• Collaboration with Golf Operations: Work closely with the golf team to develop campaigns that promote new programs and special events.
• Stay Ahead of Industry Trends: Keep up-to-date with the latest in digital marketing, email best practices, and CAN-SPAM regulations to ensure top-notch campaigns.

Required Qualifications

• Strong background in digital marketing, with expertise in email marketing, content creation, and campaign management.
• Experience in the golf, hospitality, or resort industry is a plus.
• Knowledge of HTML and CSS for email design.
• Experience with graphic design tools (Adobe Photoshop, Dreamweaver).
• Familiarity with email marketing platforms (Salesforce Marketing Cloud and Litmus a plus).
• Excellent project management skills, with the ability to juggle multiple campaigns and deadlines in a fast-paced environment.
• Proven ability to create engaging content and compelling digital experiences that resonate with diverse audiences.
• Comfortable analyzing campaign performance and optimizing strategies for better results.

Preferred Qualifications

• Experience with website CMS.
• Video editing software.
• Email marketing tools (Litmus).

Benefits & Perks

• Work Flexibility: Enjoy the balance of a full-time role with the option to work in a hybrid environment.
• Access to Stunning Locations: With three exceptional resorts to choose from, you'll always be surrounded by the beauty of Northern Michigan.
• Collaboration & Growth: Join a team of passionate marketers and golf lovers who value creativity, teamwork, and professional development.