Senior Digital Marketing Strategist

Company Description

Blufish Design is an award-winning, full-service advertising agency specializing in marketing, branding, digital solutions, and social media. Small by design, our team provides personalized and innovative strategies to deliver impactful results that grow audiences and drive business success. We emphasize collaboration to deeply understand each client's industry, culture, and goals, allowing us to create tailored solutions that engage target audiences. Our creative approach combines eye-catching designs with meaningful content to improve brand awareness and achieve measurable outcomes. Based on the power of great ideas, we strive to create lasting partnerships and deliver exceptional results.

Role Description

This is a full-time on-site role located in Scottsdale, AZ, for a Digital Marketing Strategist. The role involves creating, implementing, and managing digital marketing strategies to improve brand visibility, drive traffic, and increase customer engagement. Responsibilities include planning and executing campaigns, monitoring analytics, optimizing campaigns based on performance data, and collaborating with creative teams to develop effective and visually appealing content. The Digital Marketing Strategist will also manage social media platforms and ensure consistency in messaging across all digital channels.

Qualifications

• Proficiency in Digital Marketing, Social Media Management, and Content Marketing
• Experience in creating and executing Marketing Strategies and Campaigns
• Knowledge of SEO, Google Analytics, and performance analysis tools
• Capability in Content Creation, Copywriting, and Editing
• Strong project management and organizational skills
• Excellent communication and collaboration abilities
• Familiarity with CRM tools and email marketing platforms is a plus
• Bachelor's degree in Marketing, Communications, or a related field
• Experience in a creative or advertising agency is advantageous