Channel Marketing Specialist

Job Summary

As Channel Marketing Specialist you will be part of a dedicated team based in Cambridge and reporting to the Head of Marketing and Product Development. As a key member of the Marketing Team you will be responsible for developing and executing marketing programs that drive sales, brand visibility, and customer engagement across key retail channels. Acting as a critical liaison between the sales and marketing team and retail partners, this role ensures alignment of go-to-market strategies, promotional campaigns, merchandising and digital content.

Responsibilities

Channel Strategy & Planning

• Partner with sales leadership to develop channel-specific marketing strategies aligned with company objectives including seasonal promotions, product launces, and in-store activations.
• Execute partner-led marketing activities focused on driving pipeline growth and supporting channel account managers in meeting revenue targets.
• Collaborate with retail partners to deliver co-branded campaigns, promotional events, and digital merchandising initiatives.
• Ensure compliance with retailer-specific marketing requirements, including planograms, content, and brand guidelines.
• Develop and distribute partner communications such as newsletters, toolkits, and promotional updates.
• Execute digital campaigns with partners (emails, paid media, social content) and measure performance.
• Plan and manage marketing events such as webinars, trade shows, and training sessions.
• Work with creative and international teams and vendors to produce packaging, in-store displays, and marketing collateral.
• Coordinate with corporate, regional, and channel teams to align marketing efforts, share best practices, and maintain consistent brand standards across all retail and digital touchpoints.

Digital Channel

• Oversee content creation and optimization across e-commerce platforms (Amazon A+ Content, Home Depot, etc.)
• Monitor online product performance, ratings, and reviews to improve conversion and customer engagement.
• Enhance visibility and conversion through SEP, paid media, and retails media networks.
• Manage the sales and marketing materials for retail specific portals (Syndigo, Orange, Apron, Amazon Vendor Central etc.)

Data, Reporting & Analytics

• Track sales performance, campaign effectiveness, and market share across all channels.
• Provide actionable insights on consumer trends, competitive activity, and retail opportunities.
• Maintain dashboards and create regular report for both internal stakeholders and retail partners.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3-5 years of channel or retail marketing experience, ideally with consumer products, tools, or hardware industries.
• Expertise in SEO retail, media, product content optimization, and conversion rate improvement across online marketplaces.
• Proven ability to plan, execute, and measure multi-channel marketing campaigns, both digital and in-store.
• Strong knowledge of digital marketing tools and analytics platforms (Google Analytics, Google Search Console, Google Ads, etc.).
• Excellent communication and presentation skills for internal and external audiences.
• Strong organizational and project management abilities with high attention to detail.
• Analytical thinker able to translate data into actionable insights.
• Creative problem-solver with proactive, hands-on approach.
• Ability to build and maintain strong relationships with key retail partners.
• Skilled in working with cross functional teams including sales, product, and creative to deliver aligned marketing initiatives.

BESSEY is committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC). Should you require accommodations during the recruitment and selection process, please let us know. BESSEY is an equal opportunity employer.