Product Lead for Marketing Technology

Bausch + Lomb is a premier global eye health organization dedicated to enhancing vision for millions around the world. Our mission is clear: to help you see better, to live better.

With a diverse portfolio of over 400 products, we are committed to meeting our customers' eye health needs throughout their lives. Founded over 170 years ago, our brand is trusted by millions, and we continue to lead in eye health advancements with our dedicated team of approximately 13,000 employees across nearly 100 countries.

We are seeking a dynamic Marketing Technology Product Lead who will champion the optimization and advancement of Bausch + Lomb's marketing technology ecosystem. In this role, you will enhance our digital marketing efforts across consumer and other business units. If you are a strategic thinker with a passion for practical execution, this is the opportunity for you!

Key Responsibilities

• Develop and implement a comprehensive MarTech strategy that aligns with our business goals, focusing on measurement, distribution, decision-making, design, and data capabilities.
• Own and refine the MarTech product roadmap, prioritizing features that drive digital marketing effectiveness and ROI.
• Lead Agile MarTech operations, managing backlog, sprint planning, and fostering collaboration across teams for continuous improvement.
• Implement and enhance tools for marketing performance analytics, including MMM and Google Analytics, to track success.
• Oversee the integration and management of distribution platforms for Email/SMS, Social, and Web communications.
• Develop decision-making engines, customer scoring models, and offer management systems to enhance customer engagement.
• Promote user-centric design for campaign assets through digital asset management and workflow tools, streamlining production processes.
• Lead initiatives for data onboarding, integration, consent management, and audience management to effectively engage customers.
• Establish data hygiene, governance, and naming conventions to enable accurate reporting and segmentation.
• Facilitate the seamless integration of external media and commerce platforms to unify data flow and measurement.
• Collaborate with IT, marketing, commercial teams, and agencies to align and integrate MarTech initiatives effectively.
• Manage relationships with key MarTech vendors and platforms, ensuring optimal performance.
• Encourage the adoption of AI technologies to enhance personalization, efficiency, and success across the consumer journey.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
• At least 5 years of experience in marketing technology, product ownership, or digital marketing roles.
• Proven experience in implementing and optimizing MarTech solutions successfully.
• Expertise in at least three areas: Measurement, Distribution, Decisioning, Design, or Data.
• Strong understanding of digital marketing strategies, data analytics, and marketing automation tools.
• Experience with platforms like SFMC, Data Cloud, Optimizely, or Google Analytics.
• Excellent leadership, communication, and project management skills.
• Able to thrive in a matrixed environment, building connections and effectively influencing stakeholders.
• Familiarity with Agile methodologies, including Scrum and SAFe, with experience in managing marketing backlogs and metrics.
• Skilled at coordinating multiple projects with attention to detail.
• Strong analytical and problem-solving skills focused on data-driven decision-making.
• Proven business judgment and financial acumen.

All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

The starting salary for this role ranges from $175,000.00 to $215,000.00, with actual compensation based on various factors.

Employees may qualify for short-term/long-term incentives, along with medical, dental, and vision insurance, disability and life insurance, a 401(k) plan with company match, tuition reimbursement for select degrees, and wellness benefits.

Applicants must be authorized to work for any employer in the U.S., as we are unable to sponsor work visas at this time.