Growth Marketing Manager (Paid Social) - San Jose or LA

About Us

AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order. Explore our website, where you'll find hundreds of bridal and bridesmaid gowns and dresses, spanning over 80+ enticing color options.

Job Overview

We are looking for a Growth Marketing Manager – Paid Social to drive scalable customer acquisition and revenue growth across paid social channels. This role will report to the Digital Marketing Director and work cross-functionally with Marketing, Creative, Product, and Analytics teams to accelerate customer acquisition and expand Azazie’s reach across new and existing audiences.

• This position can be based out of either our San Jose or LA office*

Responsibilities and Duties

Paid Social Strategy & Execution

• Partner with the Director of Product to own strategic planning, execution, and optimization of Paid Social campaigns (Meta, TikTok, Pinterest, Snapchat, etc.)
• Build always-on and seasonal campaign plans spanning annual, quarterly, and monthly roadmaps
• Develop and maintain channel forecasts aligned with business goals, CAC targets, and revenue KPIs

Campaign Optimization & Experimentation

• Manage full-funnel campaigns from audience segmentation to conversion and remarketing
• Perform ongoing optimizations across bids, budgets, audiences, placements, and creatives to maximize ROAS and efficiency
• Design structured testing roadmaps (creative, audience, landing pages, placements) and rapidly implement learnings

Analytics & Performance Insights

• Monitor performance metrics, diagnose trends, and surface actionable insights to improve conversion efficiency
• Build data-driven recommendations and reporting dashboards
• Partner with Analytics and Product to ensure accurate tracking, attribution, pixels, UTM structure, and data integrity

Cross-Functional Collaboration

• Work closely with Creative, Influencer, Organic Social, and Content teams to source, brief, and test ad creatives
• Collaborate with Product and Tech to support landing page testing, site funnel optimizations, and experimentation
• Conduct market and competitive research to identify industry trends, new formats, and emerging acquisition channels

Note: These duties are intended to describe the general nature and level of work performed and are not exhaustive. The company reserves the right to modify duties and responsibilities as business needs evolve.

Qualifications

• 5+ years of experience in growth, performance, or digital marketing with a strong focus on Paid Social (Meta required; Pinterest/TikTok strongly preferred)
• Deep hands-on campaign management expertise in bid strategies, budget pacing, audience testing, and creative iteration
• Proven track record scaling Paid Social or CAC-driven acquisition programs in a high-growth DTC or e-commerce environment
• Highly analytical—comfortable with forecasting, A/B testing, and data deep dives to uncover insights
• Solid understanding of conversion tracking, pixel management, attribution models, and retargeting
• Proficient in Excel/Sheets and analytics platforms (Meta Ads Manager, GA4, attribution tools, etc.)
• Strong communication skills and experience partnering cross-functionally with creative, product, engineering, and leadership
• DTC ecommerce experience (fashion, bridal, apparel preferred)
• Experience collaborating with cross-functional teams preferred
• Startup or high-growth brand experience preferred

Benefits

• 100% Medical, Dental, Vision, Life insurance offered after a 60-day probationary period
• Paid vacation days and sick leave
• Paid Holidays + Floating Holidays
• 401k match
• Parking/Commuter reimbursement (LA based employees only)
• Free snacks and drinks in office
• Employee discount
• Gym access in building
• Company engagement events

Physical Requirements

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision.

Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This job description is not an employment contract. It is intended to describe the general content of and requirements for the performance of this job. Duties, responsibilities, and requirements may be changed or added at the discretion of Azazie at any time.