Senior Marketing Manager

Career Title: Senior Marketing Manager

Department: Communications and Strategic Engagement

Salary: Competitive salary commensurate with experience

FLSA: Exempt

Career Summary

The American Nurses Enterprise (ANE) is seeking to hire a Senior Marketing Manager

The Senior Marketing Manager is responsible for developing and executing integrated marketing strategies that advance enterprise and business-unit level goals and objectives, elevate brand visibility, and drive measurable outcomes across programs, initiatives, and audiences. This role leads a small team and is accountable for translating vision into implementation, building strong workflows, coaching performance, and ensuring high-quality delivery.

This position requires a marketer who can operate across both B2C and B2B marketing strategies, balancing nurse-facing engagement with partner-facing growth objectives. The role also plays a key leadership function in event marketing, supporting enterprise events and experiences through end-to-end strategy, promotion, attendee growth, and on-site engagement planning.

The ideal candidate for this role operates with a player coach mentality. They are equally comfortable setting strategy and rolling up their sleeves to execute, especially when timelines are tight or priorities shift. They bring strong judgment, calm leadership, and a solutions-oriented approach to guiding a team, while still staying close enough to the work to spot risks early, remove barriers, and uphold quality.

Join the American Nurses Enterprise (ANE) and be part of the team building a healthy world through The Power of Nurses™. Our goals are to (1) Elevate the Profession of Nursing Globally

(2) Evolve the Practice of Nursing to Improve Health, Health Care, and Health Equity and (3) Ensure the Professional Success of Nurses. Our core values: Trusted, Inclusive, Innovative and Empowered guide everything we do. We are committed to creating a supportive and dynamic workplace where employees can thrive.

We understand the importance of work-life balance and offer flexible work arrangements and generous paid time off. Our modern office spaces are designed to foster collaboration and creativity. The collaborative culture and supportive team environment make ANE a great place to grow your career.

What You Will Do

People Leadership and Team Management

• Directly manage and develop a team of marketing professionals, providing clear goals, coaching, performance feedback, and growth opportunities.
• Set team priorities, establish effective workflows, and ensure accountability for deliverables, timelines, and quality.
• Foster a collaborative, inclusive culture that supports high performance and continuous improvement.

Strategic Marketing Leadership (B2C and B2B)

• Drive the development and execution of enterprise marketing strategies and plans spanning consumer and professional audiences (B2C) as well as partner, sponsor, and organizational audiences (B2B).
• Translate enterprise as well as business level goals and objectives into actionable marketing plans with defined audiences, messaging frameworks, channel strategy, timelines, budgets, and success metrics.
• Serve as a strategic advisor to internal stakeholders, shaping approaches that increase awareness, engagement, and conversion.

Campaign Development and Integrated Execution

• Oversee end-to-end campaign planning and execution across digital, paid media, email, social, content, partnerships, and experiential channels.
• Ensure campaigns are insight-driven, audience-centered, and aligned with brand voice, visual identity, and governance standards.
• Manage multiple marketing workstreams simultaneously, proactively balancing priorities, resources, and deadlines.

Event Marketing Strategy and Delivery

• Lead event marketing strategy for enterprise events, conferences, summits, and activations, including positioning, promotion, audience development, and attendee conversion.
• Partner with events, program, and communications teams to create integrated pre-event, on-site, and post-event engagement plans.
• Develop and manage event marketing calendars, audience segmentation, messaging, and channel strategy to drive registrations, attendance, and impact.
• Support on-site marketing needs, including signage/messaging alignment, run-of-show touchpoints, sponsor visibility, and real-time content capture.

Brand Stewardship and Storytelling

• Uphold and advance the enterprise brand by ensuring consistent application of brand standards across all marketing and event deliverables.
• Collaborate with communications, brand governance, and content teams to translate enterprise narratives into compelling, authentic marketing materials.
• Support major enterprise initiatives and launches with disciplined, cohesive messaging.

Cross-Functional Collaboration and Stakeholder Management

• Partner closely with internal teams across the enterprise to align marketing plans with organizational priorities and program goals.
• Build strong relationships with senior leaders and subject matter experts, managing expectations and driving clarity and alignment.
• Manage external vendors or agencies as needed, including briefing, timelines, reviews, and performance oversight.

Measurement, Reporting, and Optimization

• Define KPIs and measurement plans for B2B, B2C, and event marketing efforts, and monitor performance against goals.
• Use insights to optimize campaigns, improve conversion, strengthen segmentation, and inform future strategy.
• Communicate performance and learnings to stakeholders with clear, actionable reporting tied to enterprise impact.

What you bring to the American Nurses Enterprise

Education

• At minimum bachelor's degree in marketing, communications, business, or a related field.

Related Work Experience

• 7 or more years of progressive marketing experience, including integrated marketing strategies and campaigns.
• 3 or more years of direct people management experience, including performance coaching and team development.

Skills

• Demonstrated experience leading both B2C and B2B marketing strategies, including segmentation and channel planning for distinct audiences.
• Proven event marketing experience, including driving registrations/attendance and coordinating marketing plans across the event lifecycle.
• Strong project management skills with the ability to manage multiple priorities and stakeholders.
• Excellent written and verbal communication skills, with strong judgment and attention to detail.
• Performance reporting, dashboards, and campaign optimization.

Preferred

• Experience managing agencies, vendors, and cross-functional project teams.
• Familiarity with brand governance and content strategy.

Core Competencies

• Healthy sense of urgency and ability to multi-task
• People leadership and team development
• B2B and B2C strategy fluency
• Event marketing leadership
• Integrated campaign execution
• Stakeholder management and influence
• Brand discipline and message clarity
• Data-informed decision-making and accountability

What ANE Offers You

Join us and support more than 5 million Registered Nurses in the United States.

Every role within ANE contributes to a healthier world through The Power of Nurses™.

An opportunity to help transform a 130-year-old organization to meet the future needs and demands within Health Care.

Commitment to Diversity, Equity, Accessibility, and Belonging (DEIAB)

Be a role model for embracing and empowering the uniqueness of every employee.

Continuously innovating through creative and strategic initiatives.

Exceptional benefits including but not limited to 401K retirement contributions of up to 7%, generous PTO which includes the week-off between Dec 25 and Jan 1, in addition to Personal Days-off, 11 paid Holidays, excellent health/medical benefits, and much more.

Commitment to your career development and advancement through ANE learning and development programs (internally and externally).

Work Schedule

Hybrid employees must work a minimum of 20% in the office.

Location

ANE Headquarters office located at: 8403 Colesville Road, Suite 500, Silver Spring, MD 20906

Learn more about the American Nurses Enterprise

https://www.nursingworld.org/ana-enterprise-jobs/

https://www.linkedin.com/company/american-nurses-association

The American Nurses Enterprise

Founded in 1896, the American Nurses Enterprise is the family of nonprofit organizations that comprise of the American Nurses Association (ANA), the American Nurses Credentialing Center (ANCC), and the American Nurses Foundation (ANF).

Equal Opportunity Employer

The ANE is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.