Digital Marketing Analyst

Position Title: Marketing Analyst

Purpose: The Marketing Analyst is responsible for ensuring on time and accurate delivery of marketing data to our marketing modeling partners as well as owning all tactical financial reporting and accounting. They will partner with the Manager of Marketing Analytics and other Marketing Managers to develop efficient data transfer, quality assurance, and data governance practices while also partnering closely with cross-functional Finance partners to accurately track and account for Media budgets and spend.

Responsibilities

Coordination

• Coordinate with Data Engineering and business stakeholders on monthly and quarterly aggregate data submissions
• Coordinate with Data Engineering and business stakeholders on quarterly data validation
• Manage customer segmentation data pipeline with Data Engineering
• Ensure accurate and timely data transfers from Data Engineering team
• Manage weekly spend and taxonomy file updates with Cross Functional partners
• Manage Daily spend spend file transfer (API or manual)

Quality Assurance

• Ensure data governance on quarterly data from business stakeholders
• Supervise weekly data validation from business stakeholders
• Address bad data issues from TransUnion
• Ensure all tasks are carried out according to project schedule and communicate and flag risks and delays

Financial Ownership

• Pull media costs daily from all Media platforms, aggregating and uploading to internal tools
• Compile Month End Close file for Finance team, collecting data from all Media platforms
• Own all Media invoicing, including creation of POs and accepting/reconciling all vendor invoices

Process & Improvements

• Thoroughly document all processes related to data collection, transfer, and validation and maintain documentation as processes change
• Identify areas of opportunity to streamline both processes and reporting outputs to improve team efficiency

Qualifications

• Bachelor's Degree in Marketing, Analytics, Data Science, Statistics or related field
• 2-3 years of experience in an analytics, digital marketing, or data science role
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills
• Strong verbal and written communication skills
• Demonstrated collaborative skills and ability to work well within a team
• Ability to work in a fast-paced and deadline-oriented environment
• Self-motivated with critical attention to detail, deadlines and reporting
• High degree of proficiency with data tracking, management, analysis, and visualization software including but limited to: Google Analytics, Google Cloud Platform, Tableau, Excel, SQL

Pay/Benefits Information

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here.
• AEO may also provide discretionary bonuses and other incentives at its discretion.

American Eagle Outfitters (NYSE: AEO) is a portfolio of unique, loved and enduring brands with merchandise assortments that consist of high-quality, on-trend apparel, intimates, activewear, accessories, and personal care products.

AEO operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to approximately 80 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 300 international locations operated by licensees in approximately 30 countries.

AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.

Applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.