Sr. Analyst - Marketing Analytics

Ally Financial is a customer-centric, leading digital financial services company focused on innovative financial solutions. They are seeking a Senior Analyst in Marketing Analytics to quantify the impact of marketing efforts and develop a comprehensive KPI framework to influence strategic marketing decisions across all business lines.

Responsibilities

• Perform hands-on data analysis to identify key insights and trends, continuously asking 'How can we improve performance?' and working with cross-functional teams to advise on measurement (LOB Leads, Digital Marketing, CRM, Market Research, Content & Strategy teams)
• Develop subject matter expertise in all sources of marketing measurement data: digital channels, organic social trends, awareness trends, site activity, etc
• Collaborate closely with channel leads and campaign owners to understand objectives and measurement plans
• Leverage data science techniques and advanced quantitative methods (statistical modeling, machine learning, etc.) to generate actionable insights
• Contribute to the development of KPIs to increase the effectiveness and efficiency of Ally marketing spend across all channels
• Work closely with various data owners across business lines to create a fluid ecosystem of business and marketing metrics
• Develop measurement approaches for online and offline channels, seeking appropriate sources and linkages
• Prepare and present reports showing marketing performance and trends over time, across all channels to a range of audiences
• Use advanced coding to create predictive statistical and analytical models from the ground up

Skills

• 3+ years of relevant experience
• Bachelor's degree in relevant field of study or equivalent
• Proficiency in SQL
• Proficiency in reporting & BI (Power BI, Tableau, Sigma), statistics, quantitative analysis
• Proficiency in advanced programming languages such as Python, R, SAS
• Experience communicating performance and take aways to marketing teams while explaining what is driving results
• Experience with marketing metrics or measurements
• Clear understanding of conversion funnel metrics, analytics and levers for marketing success
• Experience in marketing analytics at a marketing agency or client-side marketing team preferred
• Strong analytical ability
• Proven ability to solve problems with data and improve business outcome
• Comfortable managing through ambiguity
• Excellent verbal and written communications skills
• Ability to work collaboratively with all levels of an organization
• Project and team management
• Self-starter with inquisitive nature
• Creative problem solver

Benefits

• Competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
• Industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
• Flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.
• LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

Company Overview

• Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. It was founded in 1919, and is headquartered in Detroit, Michigan, USA, with a workforce of 10001+ employees. Its website is http://www.ally.com/.