Ecommerce & Digital Marketing Manager (Instacart & Other Platforms) Hormel Foods

📍 Job Overview

Job Title: Ecommerce & Digital Marketing Manager - Instacart & Other Platforms

Company: Hormel Foods Family of Companies

Location: Flexible (Preferred - Chicago, IL)

Job Type: Full time

Category: Marketing

Date Posted: 2026-01-05

Experience Level: 2-5 years

Remote Status: Remote OK

🚀 Role Summary

• Drive Omnichannel Sales: Achieve sales targets on Instacart and other platforms for assigned brands, leveraging omnichannel insights to build shopper-centric programs within budget.
• General Manager of Business: Manage all aspects of the Instacart and other platforms business for assigned brands, establishing and meeting/exceeding quarterly, six-month, and annual objectives.
• Communication: Negotiate cost offers, determine investment levels, retail price points, and promotional plans to deliver topline results.
• Growth and Development: Participate in learning and developmental workshops, local, regional, and national meetings to improve selling techniques and knowledge.
• Building Relationships: Develop and maintain strong relationships with the assigned customer, sales strategy team, brand marketing teams, and Omni Commerce team peers.

📝 Enhancement Note: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams to drive sales and growth in the ecommerce space.

📈 Primary Responsibilities

• Sales Targets: Achieve given sales targets on the Snacking & Entertaining, Convenient Meals & Protein, Global Flavors, Bacon, and Value-Added Meats verticals on Instacart and other platforms.
• Marketing Plan: Implement and execute marketing plans in the digital space for the assigned brands at the customer.
• Cross-functional Collaboration: Work with broker partners and internal sales strategy and marketing teams to identify opportunities to drive incremental sales and increase consumer loyalty for the assigned brands.
• Budget Management: Manage budgets and administration of Instacart and other platforms, including PO management and invoice reconciliation.
• Communication: Effectively negotiate cost offers to determine appropriate investment levels, retail price points, and promotional plans to deliver topline results.
• Growth and Development: Continuously learn and develop skills through workshops, meetings, and other resources to enhance effectiveness in the marketplace.

🎓 Skills & Qualifications

Education: Bachelor's degree or equivalent experience.

Experience: Minimum 3 years in a sales, marketing, or sales strategy role, with a preference for 4 years and ecommerce sales experience, specifically through the Instacart platform.

Required Skills

• Strong leadership, negotiation, and communication skills
• Demonstrated ability to manage budgets and external agency/vendor partners
• Proven track record of creating a marketing plan to reach a desired shopper group
• Strong analytical and technical aptitude
• Demonstrated understanding of retailer marketing landscape and concepts in digital (preferred)

Preferred Skills

• Strong interpersonal and communication skills with a focus on clarity and diplomacy
• Self-directed, independent worker with experience in strategic risk-taking
• Demonstrated pattern of initiative and ability to prioritize, delegate tasks, and make sound decisions quickly

📊 Campaign Portfolio & Results Requirements

Portfolio Essentials

• Sales Performance: Case studies demonstrating successful sales performance on ecommerce platforms, highlighting strategies used to achieve sales targets.
• Marketing Campaigns: Examples of digital marketing campaigns executed, showcasing the ability to implement marketing plans in the digital space.
• Budget Management: Documentation of budget management, including PO management and invoice reconciliation.
• Cross-functional Collaboration: Evidence of successful collaboration with broker partners and internal teams to drive incremental sales and increase consumer loyalty.

Campaign Documentation

• Strategy and Planning: Detailed strategy and planning documents for ecommerce sales strategies and marketing plans.
• Execution and Optimization: Documentation of execution and optimization methods, including negotiation strategies and promotional plans.
• Measurement and Results Analysis: Metrics and results analysis, demonstrating the ability to deliver topline results and meet/exceed sales targets.

💵 Compensation & Benefits

Salary Range: $104,600 - $146,500 per year

Benefits

• Medical, dental, and vision insurance
• Non-contributory pension and profit-sharing plan
• 401(k) with immediate eligibility
• Stock purchase plan
• Relocation assistance
• Paid personal time (PTO)
• Free two-year community/technical college tuition for children of employees

Working Hours: 40 hours per week

🎯 Team & Company Context

🏢 Company Culture

Industry: Hormel Foods is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters, Skippy, SPAM, Hormel Natural Choice, Applegate, Justin's, Wholly, Hormel Black Label, Columbus, Jennie-O, and more than 30 other beloved brands.

Company Size: Hormel Foods is a large corporation with a diverse range of products and brands. This size allows for significant growth opportunities and the ability to work on a wide range of marketing initiatives.

Founded: Hormel Foods was founded in 1921 and has since grown into a global leader in the food industry.

Team Structure

• The marketing team is large and specialized, with a focus on driving sales and growth across various platforms and brands.
• The reporting structure is hierarchical, with the Ecommerce & Digital Marketing Manager reporting to the Senior Manager, Omni Commerce.
• Cross-functional collaboration is essential, with regular interaction with broker partners, internal sales strategy and marketing teams, and other departments.

Methodology

• Hormel Foods uses a customer-centric approach to marketing, focusing on shopper insights and omnichannel strategies to drive sales and growth.
• The company emphasizes data-driven decision-making, with a strong focus on analytics and performance measurement.
• Hormel Foods encourages continuous learning and development, with regular workshops and meetings to improve selling techniques and knowledge.

Company Website: Hormel Foods

📝 Enhancement Note: Hormel Foods places a strong emphasis on diversity, inclusion, and community service. The company has been recognized for its corporate responsibility efforts and is committed to creating a supportive and understanding work environment.

📈 Career & Growth Analysis

Marketing Career Level: This role is a mid-level marketing position, focusing on driving sales and growth through ecommerce platforms. The Ecommerce & Digital Marketing Manager is responsible for managing all aspects of the Instacart and other platforms business for assigned brands, with significant influence on growth and business decisions.

Reporting Structure: The Ecommerce & Digital Marketing Manager reports directly to the Senior Manager, Omni Commerce, with regular interaction with broker partners, internal sales strategy and marketing teams, and other departments.

Marketing Impact: This role has a significant impact on the company's ecommerce sales and growth strategies, working closely with cross-functional teams to drive incremental sales and increase consumer loyalty.

Growth Opportunities

• Career Progression: With a large and diverse range of brands and products, Hormel Foods offers numerous opportunities for career progression within the marketing department and the company as a whole.
• Skill Development: The company encourages continuous learning and development, with regular workshops and meetings to improve selling techniques and knowledge. Additionally, Hormel Foods offers free two-year community/technical college tuition for children of employees.
• Leadership Potential: This role provides an opportunity to develop leadership skills, working with cross-functional teams and managing budgets and external agency/vendor partners.

📝 Enhancement Note: Hormel Foods' commitment to diversity, inclusion, and community service provides a supportive and understanding work environment, fostering growth and development for marketing professionals.

🌐 Work Environment

Office Type: Hormel Foods has a flexible location for this role, with preferred locations in Austin, MN; Bedminster, NJ; and Chicago, IL. The company offers a collaborative workspace with a focus on cross-functional team interaction and knowledge sharing.

Office Location(s): Austin, Minnesota; Bedminster, New Jersey; Chicago, Illinois

Workspace Context

• Collaborative Environment: Hormel Foods fosters a collaborative environment, with regular interaction between marketing, sales, and other departments to drive sales and growth.
• Marketing Tools and Technology: The company provides access to various marketing tools and technologies to support digital marketing efforts and data-driven decision-making.
• Marketing Team Interaction: The marketing team is large and specialized, with opportunities for interaction and knowledge sharing between team members and with other departments.

Work Schedule: The work schedule is flexible, with a focus on delivering sales results and meeting/exceeding sales targets. The company offers relocation assistance for the preferred location in Chicago, IL.

📝 Enhancement Note: Hormel Foods' commitment to diversity, inclusion, and community service creates a supportive and understanding work environment, with a focus on work-life balance and employee well-being.

📄 Application & Portfolio Review Process

Interview Process

• Phone/Screen: A brief phone or video screen to assess communication skills and cultural fit.
• Case Study Presentation: A case study presentation focusing on a successful ecommerce sales strategy or marketing campaign, highlighting the ability to achieve sales targets and deliver topline results.
• Final Interview: A final interview with the Senior Manager, Omni Commerce, and other key stakeholders to assess leadership skills, negotiation abilities, and cultural fit.

Portfolio Review Tips

• Sales Performance: Highlight successful sales performance on ecommerce platforms, demonstrating the ability to achieve sales targets and drive growth.
• Marketing Campaigns: Showcase digital marketing campaigns executed, emphasizing the ability to implement marketing plans in the digital space and deliver results.
• Budget Management: Provide documentation of budget management, including PO management and invoice reconciliation, to demonstrate strong financial acumen.
• Cross-functional Collaboration: Emphasize successful collaboration with broker partners and internal teams to drive incremental sales and increase consumer loyalty.

Challenge Preparation

• Sales Strategy: Prepare a sales strategy for a hypothetical ecommerce platform, highlighting the ability to achieve sales targets and drive growth.
• Marketing Campaign: Develop a digital marketing campaign for an assigned brand, showcasing the ability to implement marketing plans in the digital space and deliver results.
• Budget Management: Prepare a budget for the hypothetical ecommerce platform, demonstrating strong financial acumen and the ability to manage budgets effectively.

ATS Keywords: See the comprehensive list of marketing-relevant keywords for resume optimization, organized by category: marketing skills, tools, methodologies, soft skills, industry terms.

📝 Enhancement Note: Hormel Foods values strong communication skills, cultural fit, and the ability to work effectively with cross-functional teams. Tailor the portfolio and interview preparation to highlight these skills and demonstrate a strong understanding of the company's marketing strategies and objectives.

🛠 Tools & Technology Stack

Primary Tools

• Instacart: The primary ecommerce platform for this role, with a focus on driving sales and growth through effective management and execution of marketing strategies.
• Other Platforms: Additional ecommerce platforms, such as Door Dash and Uber Eats, may be expanded upon to drive sales and growth.
• Marketing Automation Tools: Various marketing automation tools to support digital marketing efforts and data-driven decision-making.

Analytics & Attribution

• Google Analytics: Track cross-channel performance and measure the impact of marketing campaigns on sales and growth.
• Attribution Tools: Tools to track customer journeys, map conversion paths, and measure the effectiveness of marketing campaigns.
• Reporting Tools: Tools to create dashboards, visualize data, and communicate marketing performance and results to stakeholders.

Campaign Management & Automation

• Campaign Management Tools: Tools to plan, execute, and optimize marketing campaigns across various channels and platforms.
• Automation Tools: Tools to automate lead nurturing, customer lifecycle management, and other marketing processes to improve efficiency and drive growth.
• CRM Tools: Customer relationship management tools to align sales and marketing efforts, manage customer data, and drive customer loyalty.

📝 Enhancement Note: Hormel Foods' marketing technology stack is designed to support data-driven decision-making, improve efficiency, and drive sales and growth across various ecommerce platforms and brands.

👥 Team Culture & Values

Marketing Values

• Customer-centric: Focus on shopper insights and omnichannel strategies to drive sales and growth.
• Data-driven: Use data and analytics to inform marketing strategies and measure performance.
• Collaborative: Work effectively with cross-functional teams to drive sales and growth and achieve business objectives.
• Innovative: Continuously learn and develop new skills and strategies to stay ahead of industry trends and competitors.

Collaboration Style

• Cross-functional: Work closely with broker partners, internal sales strategy and marketing teams, and other departments to drive sales and growth and achieve business objectives.
• Knowledge Sharing: Encourage regular interaction and knowledge sharing between marketing team members and with other departments to improve overall performance and drive growth.
• Growth Experimentation: Foster a culture of experimentation and continuous learning to stay ahead of industry trends and competitors.

📝 Enhancement Note: Hormel Foods' marketing values and collaboration style are designed to create a supportive and understanding work environment, fostering growth and development for marketing professionals.

⚡ Challenges & Growth Opportunities

Challenges

• Platform Expansion: Expanding to new ecommerce platforms may present challenges in terms of understanding the platform's unique features, customer base, and competitive landscape.
• Budget Constraints: Managing budgets effectively may require prioritizing spending, negotiating cost offers, and making strategic decisions to maximize sales and growth within budget constraints.
• Market Dynamics: The ecommerce landscape is constantly evolving, with new platforms, competitors, and consumer behaviors emerging regularly. Staying ahead of these changes and adapting marketing strategies accordingly can be challenging.
• Cross-functional Collaboration: Working effectively with broker partners, internal sales strategy and marketing teams, and other departments may present challenges in terms of communication, coordination, and alignment on objectives and priorities.

Learning & Development Opportunities

• Marketing Skill Advancement: Hormel Foods offers numerous opportunities for marketing professionals to advance their skills and careers, with a focus on continuous learning and development.
• Industry Conference and Certification Participation: The company encourages participation in industry conferences and certifications to stay up-to-date with the latest trends, best practices, and networking opportunities.
• Marketing Mentorship and Leadership Development: Hormel Foods provides mentorship and leadership development opportunities to support the growth and progression of marketing professionals within the company.

📝 Enhancement Note: Hormel Foods' commitment to diversity, inclusion, and community service creates a supportive and understanding work environment, with a focus on work-life balance and employee well-being. This fosters growth and development for marketing professionals seeking to advance their careers and expand their skill sets.

💡 Interview Preparation

Strategy Questions

• Sales Strategy: Prepare a sales strategy for a hypothetical ecommerce platform, highlighting the ability to achieve sales targets and drive growth. Be prepared to discuss market research, customer insights, and competitive analysis to support the strategy.
• Marketing Collaboration: Prepare a marketing campaign for an assigned brand, showcasing the ability to implement marketing plans in the digital space and deliver results. Be prepared to discuss cross-functional team interaction, stakeholder communication, and campaign optimization strategies.
• Problem-Solving: Prepare a solution to a hypothetical marketing challenge, demonstrating the ability to analyze data, identify trends, and develop targeted marketing strategies to drive sales and growth. Be prepared to discuss the approach to problem-solving, data-driven decision-making, and continuous learning.

Company & Culture Questions

• Marketing Culture: Research Hormel Foods' marketing culture, values, and methodologies to demonstrate a strong understanding of the company's approach to marketing and growth. Be prepared to discuss how your skills, experiences, and career goals align with the company's marketing strategies and objectives.
• Team Dynamics: Prepare for questions about the marketing team's structure, collaboration style, and growth opportunities. Be prepared to discuss your preferred working style, communication preferences, and how you contribute to a positive and productive team environment.
• Marketing Impact Measurement: Prepare for questions about measuring the impact of marketing campaigns, sales performance, and overall marketing effectiveness. Be prepared to discuss metrics, analytics tools, and data-driven decision-making strategies.

Portfolio Presentation Strategy

• Campaign Case Study Structure: Develop a structured case study of a successful ecommerce sales strategy or marketing campaign, highlighting the ability to achieve sales targets and deliver results. Be prepared to present the case study, discussing the approach, execution, and outcomes of the campaign.
• Metrics Presentation: Prepare a metrics presentation, showcasing the ability to measure and analyze marketing campaign performance, sales performance, and overall marketing effectiveness. Be prepared to discuss the metrics used, the insights gained, and the strategic decisions made based on the data.
• Interactive Demonstration: Prepare an interactive demonstration of a marketing tool, technology, or process used to drive sales and growth. Be prepared to discuss the tool's features, benefits, and how it contributes to the company's marketing strategies and objectives.

📝 Enhancement Note: Hormel Foods values strong communication skills, cultural fit, and the ability to work effectively with cross-functional teams. Tailor the interview preparation to highlight these skills and demonstrate a strong understanding of the company's marketing strategies and objectives.

📌 Application Steps

To apply for this marketing position

• Portfolio Customization: Tailor your portfolio to highlight successful sales performance on ecommerce platforms, marketing campaigns executed, budget management, and cross-functional collaboration. Include specific examples and case studies that demonstrate your ability to achieve sales targets and drive growth.
• Resume Optimization: Optimize your resume for marketing roles, focusing on relevant marketing skills, tools, methodologies, and soft skills. Highlight achievements and specific examples of marketing impact and results-driven performance.
• Interview Preparation: Prepare for the interview process, including phone/screen, case study presentation, and final interview. Tailor your preparation to highlight your skills, experiences, and career goals, demonstrating a strong understanding of Hormel Foods' marketing strategies and objectives.
• Company Research: Research Hormel Foods' marketing culture, values, methodologies, and growth opportunities. Prepare questions to ask during the interview process, demonstrating your interest in the company and commitment to driving sales and growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and marketing industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.