Lead Digital Marketing Expert

Join WIN, the top-ranked and fastest-growing company in our industry in the US! We offer a unique opportunity to engage in diverse marketing strategies that encompass SEO, social media, paid ads, content creation, and beyond.

If you enjoy exploring analytics dashboards, figuring out how to improve conversion rates, and testing ad headlines for better click-through rates, you could be the perfect fit for our team!

We are looking for a Digital Marketing Expert who is enthusiastic about growth, experimentation, and learning. You will have the chance to expand your skill set across various digital marketing domains, whether your background is in SEO, paid advertising, email marketing, or analytics.

With a minimum of 3 years of hands-on experience and a strong interest in how digital channels can drive business results, this is your opportunity to make a significant impact!

What You'll Do

• SEO & SEM: Enhance website visibility through effective on-page and off-page SEO techniques. Oversee and optimize Google Ads campaigns to attract quality leads.
• Local SEO: Implement local SEO strategies by optimizing Google Business Profiles, updating business information, and enhancing visibility in local search results.
• Local Listings Management: Ensure consistency of NAP (Name, Address, Phone) across directories, manage listings, monitor reviews, and verify accurate business information across all platforms.
• Campaign Management: Plan, launch, and fine-tune digital campaigns across paid, organic, and email channels.
• Performance & Analytics: Track key performance indicators (KPI) using tools like Google Analytics, HubSpot, or similar platforms, translating data into actionable insights.
• Marketing Automation: Develop and maintain email workflows and nurture sequences that drive customer engagement and conversions.
• Landing Pages & CRO: Work closely with the design and development teams to create and A/B test landing pages for optimal effectiveness.
• Content Strategy Support: Collaborate with content creators to ensure cohesive messaging and brand voice across all marketing campaigns.
• Budget Management: Monitor campaign spending, analyze return on investment (ROI), and ensure campaigns are cost-effective.
• Continuous Learning: Stay updated with the latest marketing trends, tools, and competitor activities.

What We Value Most

• Curiosity: A passion for testing, learning, and improving performance continuously.
• Collaboration: Ability to work harmoniously with designers, content teams, and sales professionals to achieve collective goals.
• Communication: Proficiency in articulating insights and ideas clearly in both writing and conversation.
• Accountability: Ownership of projects and commitment to seeing them through to completion and success.
• Positivity: Bringing enthusiasm and a sense of humor to both work and teamwork.

Bonus Points If You Have

• Familiarity with tools such as Google Ads, Meta Business Suite, HubSpot, SEMrush, or Ahrefs.
• Experience running paid ad campaigns or optimizing SEO.
• Knowledge of local SEO tools and platforms like BrightLocal, Yext, or Moz Local.
• Strong understanding of campaign performance metrics and skills in data storytelling.

Compensation & Benefits

• Competitive salary and comprehensive benefits package.
• Flexibility to work remotely.
• Opportunities for professional growth and mentorship from seasoned marketers across diverse channels.
• A culture that promotes creativity, curiosity, and results-driven performance.

Why You'll Love Working Here

• Become part of a high-performing, supportive team that values innovation and enjoyment.
• Make a tangible impact on brand engagement and digital expansion.
• Enjoy continuous learning, frequent experimentation, and the realization of your ideas.
• Join a company that balances long-term success with an energetic, start-up spirit.