Demand Generation Marketing Specialist

A company is looking for a Demand Generation Specialist to drive pipeline growth through integrated marketing campaigns.

Key Responsibilities

Execute and optimize integrated demand generation campaigns across various channels

Manage website updates and optimize landing pages for lead capture and user experience

Develop lead nurture programs and analyze funnel performance to enhance lead progression

Required Qualifications

3+ years of demand generation experience, preferably in a B2B SaaS environment

Hands-on experience with marketing technology tools (e.g., Salesforce)

Strong understanding of B2B marketing funnels and lead qualification processes

Experience in managing email campaigns and automated workflows

Analytical mindset with proficiency in marketing analytics and reporting